Online Marketing - Lead Capture Page For Online Marketing Explained

Aug. 26, 2010 - PRLog -- In our quest to seek out the most relevant and potentially enriching information for our readers, we identified this dynamite article below, shares Gary McGeown of the Irish Entrepreneur Superconference - http://SimpleOnlineMarketingTips.com

"The purpose of this article is to bring to your attention the importance for companies of all sizes of attracting a consistent flow of new, fresh customer prospects known as leads via email.

In an effort to remain competitive in the fast moving and intensely competitive Internet Marketing Niche, business entrepreneurs must rely on tried and tested networking strategies. One of the most successful ways to gather e-mails from your target market is through a lead capture page sometimes referred to as an opt-in form or squeeze Page.

Lead capture pages are basically one-page mini web sites designed to provide only enough information to attract a buyers attention, stimulate their curiosity and supply a desire to opt-in in order to seek more information

Strong, enticing lead capture pages can be designed with relative ease and their primary function is to bring to your attention the features and benefits of your offer, they must offer value to be effective and provide an online information form that interested parties can easily fill in and allow permission for you to contact them directly with relevant information.

So why do you need to build and host a one page web site whose only purpose is to supply users with the option of staying with their search and acquiring more valued information from you or moving on in their search.

Well it is a known fact that market research has proven what Online Marketers have known for a long time and that is that potential buyers do not always commit to a product or service in their first encounter. Therefore, providing just enough tantalizing information on your lead page to fabric additional interest will often inspire users to request supplementary information.

Designing and producing a lead capture page from scratch is not as hard as you may at first think, but there are a few tried and tested components that are essential in your design in order for it to be fully functional.:

Your lead page must contain a synopsis of the most relevant information relative to your product, while having enough sizzle to grip the readers attention, it's recommended that the text of an opt in form be kept to a minimum, preferably in the form of bullet points followed by a simple command button depicting words such as submit, proceed or continue..

In order to hasten an immediate response the next process of the cycle is essential. This is where the use of your auto responders play a crucial role. An auto-responder is a program which automatically generates a response when it receives information, in this case the opt in lead capture page complete with the buyers email and contact details. The follow-up e-mail should be comprised of interesting and compelling data about your products and services and should be designed to make YOUR product or group stand out from the crowd, thus generating business back to you.

There is some excellent software available to assist the Internet newbie in their production of of lead capture pages. The primary purpose of this process is to add value to your products by building a positive rapport with your potential clients, any personal information about your self, lifestyle, hobbies and family will help strengthen this bond even further.

Establishing this type of rapport with the reader suggests that you are a person who is endearing, friendly and trustworthy, which, in turn, can go a great way towards influencing an unsure customer into making a positive buying decision

Once a future client has submitted their details you are in a great position to start displaying all your marketing tactics by following up with an auto responsive email campaign. You have the perfect opportunity to promote your niche products and with regular broadcasts via your auto responders you will be able to promote other related products

http://www.youtube.com/watch?v=mnPv6wY5APM



To sum up, the lead capture page serves as a multi-tasking tool for your business., It entices potential clients, deploys in-depth knowledge and information on your product, provides data on who has visited your site, supplies your business with legitimate contact information which can be used for direct communication with your potential clients." (ezinearticles)

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