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Follow on Google News | How you can influence your Customers with your BlogUseful tips for creating a successful blog for your business
By: Chris Griffin Done well, blogging for your business will get faster results than other traditional internet marketing methods. A blog is one of the best tools to: ■boost your online brand ■increase your website’s search engine rankings ■reach new potential clients ■communicate with your existing clients ■publicise your company’s products and services. There are 3 main elements to consider if you want to start influencing people with your blog posts. 1. Build relationships ■Be Positive: Always be positive, avoid being negative and criticising others. You should try and focus on how to do the best with something and give advice, suggest solutions and provide tips. ■Be Interested: Always take a genuine interest in your readers and look at things from their perspective. What information do they need? What would they find interesting? ■Give Solutions: Talk about practical solutions to the problems that your readers might have. Where applicable, try and encourage the discussion by asking questions. 2. Selling your ideas ■Motivation: ■Explain your ideas: Providing real life examples and making these interesting will help make your ideas more visual and memorable to the reader. ■Arguments: ■Agreement: 3. Leadership ■Mistakes: ■Questions: ■Benefits: ■Respect. Always respect your readers abilities and try and empathise with their situation. Focus on how you can help them to succeed. Your objective should be to encourage them to try new ideas and give them the confidence to take action. There is no question that successful blogging takes time and dedication and if you do not have both you should consider using professionals like wsiims to set up and maintain your business blog for you. Not only can your blogging influence people, but a good blog will build trust and credibility and make people ‘engage’ with your business. Be the expert in your industry or niche and others will return regularly to your blog to see what you are saying. For more information about our blogging services please visit www.wsiims.co.uk/ # # # WSI Internet Marketing in Surrey & Sussex offer digital marketing services inclduding: * Competitor Analysis * Lead Generation * PPC / SEO/ Social Media * Web Analytics * Online Brand Management * Quality website content End
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