Online Publisher Starts Digital Battle With Incumbents

Aug. 26, 2010 - PRLog -- Publishing house BookBooN offers from today, one hundred free Business Guides. With this step they begin to compete online with established publishers such as Prentice Hall and Harvard Business Press in the market for business books. The books are available for immediate download in pdf at http://bookboon.com.

Available titles include subjects as leadership, communication skills and sales. On average a book is around fifty pages and therefore ideal for busy executives. The e-books are free because they are financed by in-book ads.

The publisher has deliberately chosen to offer business and management books. "In this segment hardly any online books are available, yet at the same time, business professionals are the ones really starting to read digital books. Many of them constantly have gadgets on them which can be used to download and read e-books, and often spend much time traveling needing something to read”, said Edward A Blake from BookBooN.

With over a million downloads in the U.K alone, last year was the most successful year yet for the publisher. Edward Blake: "We will without doubt break the record this year. Digital reading is becoming more and more popular. And because of the high price of e-books, people are increasingly looking for legal alternatives.”

The publisher frankly doesn’t understand why e-books are barely cheaper than traditional books. "The production costs of e-books are considerably lower. They don’t need to be printed, stored or transported. Perhaps the guys at Prentice Hall should could explain to those who would like to read e-books why the prices are almost identical! Maybe doing this is the final attempt of established publishers to keep books on the bookshelf” said Edward Blake.

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Bookboon.com was founded to take advantage of the new publishing possibilities posed by the digital age in Copenhagen, Denmark. Since 2005 the company has enjoyed phenomenal growth worldwide – placing it as the world’s fastest growing publisher.