Within three years the business had grown to two sites, a dedicated sales point in the village of Wittering joined the hire shop on the beach, allowing more stock to be carried without affecting the hire stock space. Another savvy business move, in the shape of a large stock of wetsuits, at the time very hard to find in the UK, saw success on success arrive as Shore became the largest stockist of wetsuits in the UK. The Windsurfing market had continued to expand and these product lines formed a solid core on which to expand the business into a third location on Hayling Island and also to begin mail order sales via a catalogue containing a wider range of wetsuits and windsurfing equipment than available from other suppliers.
Shore again demonstrated a progressive spirit in their move onto the world wide web in 1994. This tied in with the expanding surf fashion market, remember that in the mid nineties Quiksilver and Billabong were almost unheard of on the high street, and extreme sports was still an underground phenomenon. Shore took the advantage of the middle ground and worked both markets with enthusiasm and dedication that has pushed the business to its current high point of being the biggest independent watersports equipment and surf fashion supplier in the UK.
The company has not forgotten their roots however and the new store is located just a hundred yards away from the beach. Unlike other suppliers Shore match their online prices so they give you every reason to pop in to shop and to get advice on the best equipment for your style and experience level.
As well as offering a good support network the Shore store in East Wittering is a great place to relax and chillout, with sofas and a big screen TV, just perfect for when you waiting for the weather to improve or a promised swell to rise. You will ofcourse know about the surf conditions before you get to Wittering as the staff at Shore publish a daily surf guide on the website. So you know when to get up and get going and when you should take it easy and just check your equipment is in top condition.
Site : http://www.shore.co.uk/