Hospital breakthrough for Sri Kulai

Aug. 26, 2010 - PRLog -- Kuala Lumpur, Aug 20 (Friday): All businesses have their milestones, and with AYS Sdn Bhd, its inaugural delivery of the Sri Kulai microwaveable, halal, ready-to-eat Malaysian meals to several hospitals locally was a long awaited breakthrough.

According to its Chief Executive Officer, Liow Ren Jan, the breakthrough came at a point just before the Ramadan month. “This is because the catering managers at these hospitals realize the convenience that Sri Kulai can provide to their patients during the day,” he said. “It would not be fair for the Muslim cooks to prepare the food for the hospital clients during the day.”

The Sri Kulai meals are also known to be without preservatives or MSG, which makes the meals healthy for consumption. “The fact that it is kept in the frozen state also means that the food is fresh once it is heated in the microwave oven,” said Liow. “It does not require further cooking.”

For the Muslims, the Jakim logo and the HACCP are an assurance of the food’s safety for consumption. “We always keep to our specifications,” he said.

At the same time, he added, the Sri Kulai concept is very suitable in the hospital setting, where some nurses and doctors have to work throughout the graveyard shift. “Now, even if the cook is not around, hospital staff can pick up a pack of Sri Kulai meal and put it into the oven for four minutes,” he said.

With the Ramadan month, he added, the Muslims who have to work through the night will also find it convenient to take the Sri Kulai meals early in the morning, before going home to sleep.

Liow said the company is looking hard at expanding the network of hospitals. Currently, it is supplying to a hospital in Kajang and other leading hospitals in Malaysia. “We hope more hospital adminstrators will begin to take interest in our concept of convenience food. What’s important is that our meals are all frozen, to keep the freshness of the meals once it is microwaved.”


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