Skullcandy Partners with UFC World Champion BJ Penn

Aug. 25, 2010 - PRLog -- Hilo, Hawaii; - Skullcandy, designer and manufacturer of headphones and other audio-enabled active lifestyle products, announced today that they have united with three-time UFC Lightweight Champion BJ “The Prodigy” Penn.   Skullcandy has been an integral part of BJ Penn’s training routine in Mixed Martial Arts by providing the champion with the highest-quality audio products for his strict training regimen—some musical motivation in his favorite form: reggae and Hawaiian jams.

“I appreciate the vision and support Skullcandy has brought to me for the past year and I am honored to officially be a part of the Skullcandy ohana,” Penn says. “Hard hitting beats and crisp sound go hand in hand with the way BJ trains and performs in the octagon” adds JD Penn, BJ’s Manager.

BJ Penn and Skullcandy plan on a collaboration geared toward UFC Athletes and Training coming in the near future. “BJ Penn’s extreme dedication to his sport mixed with his raw natural talent make him a perfect fit for Skullcandy,” says Mike Carter VP of Global Marketing. “We are excited to open up to this new category in the sports world and we feel like BJ is the perfect guy to open the door for us.”
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About Skullcandy
Skullcandy designs and manufactures headphones, iPod Docks, cases & covers, audio accessories, and other audio-enabled lifestyle products, such as snowboard and ski jackets with built-in combo speakers and iPod controls. Skullcandy also collaborates with artists such as Snoop Dogg and RocNation (Jay-Z), and core sports brands to integrate its audio technology into products such as snow helmets, outerwear, apparel, packs, and bags.  Skullcandy gear is sold worldwide through top retailers, specialty outlets, and online.

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BJ Penn (born December 13, 1978 in Kailua, Hawaii), is an American professional mixed martial arts fighter and Brazilian Jiu-Jitsu practitioner who is currently the Ultimate Fighting Championship (UFC) Lightweight Champion.

BJ Penn will be fighting Frankie Edgar as the main event at UFC 118, Boston, MA.