Main-Street-Businesses
Imagine for a moment - that someone in town was going around and spreading inaccurate information about you and your business. You don’t know who it is, but at best they are misrepresenting what you do, and at worst it looks like they are actually steering your potential customers towards competitors.
You would be furious right? Would you be prepared to take action to prevent any further damage to your reputation and loss of clients?
Yet this exactly what is taking place and most businesses have no idea that it is happening to them right now. And you would be shocked and embarrassed when you hear the identity of the culprit.
Every day Google and the major search engines present your vital business information to millions of web and mobile searchers. But when incomplete or even inaccurate information is provided, things could go terribly wrong. In this article Tobin Slaven of Mobile Marketing of Maine shares a quick tip that will give you a snapshot in just minutes, but could save your business thousands of dollars.
As Slaven explains, “Most business owners just donʼt realize the threat of having inaccurate or incomplete business listings in the search engines. And itʼs not their fault. But it is important to claim those local business listings to prevent spammers or even hijackers from messing with your business brand.
In one of the most drastic examples he has seen, Slaven recounts an example of how a local attorney was spending significant money on advertising, yet his local business listing showed that his offices were “permanently closed” and even suggested illicit activity at the location.
“We project that this little mistake cost his practice $144,000 that year - and the worst part was it could have been prevented in just minutes,” added Slaven. “That was a clear case of someone messing with his local business listings, but even incomplete information can be costly for businesses struggling to for business in the new economy.
For a free guide about the $144,000 mistake described above, and details about how to lock and optimize your local business listings, send an email to littlemistake [at] mobilemarketingofmaine.com for access to an instant download. For more information about mobile marketing ideas, tools, strategies, and tactics, visit www.MobileMarketingOfMaine.com.
