XYIENCE Launches Harley-Davidson Sweepstakes at Circle K Stores in New England, Great Lakes Regions

Aug. 24, 2010 - PRLog -- LAS VEGAS —If you’ve dreamed of riding Harley-Davidson, XYIENCE is now offering up the chance to own a new Harley-Davidson Sportster 883 Low. The special sweepstakes kicks off September 1 and runs through October 31 at select Circle K convenience stores in Ohio, Michigan, Pennsylvania, Indiana, Kentucky, Maine, New Hampshire, Vermont and Massachusetts. There is no purchase necessary to enter. Legal residents of the United States who are over 18 years of age can visit their local Circle K stores in those select states for detailed information on how to enter.

During the promotion, participating Circle K stores will run a two-cans-for-$3 special on Xenergy Premium, the official energy drink of the Ultimate Fighting Championship (UFC.)  Xenergy’s brand ambassadors include mixed martial arts (MMA) superstars Wanderlei Silva, Matt Serra, and Dan Hardy. Spokesmodels include Amber Nichole and Amanda Corey.

Through televised broadcasts of UFC events, the XYIENCE brand reaches some 100 million-television households in North America.  As a part of XYIENCE's UFC sponsorship relationship, its logo receives prime positioning on the mat and bumpers of the octagon. This often results in a fight's critical moments taking place on or next to the XYIENCE and Xenergy logos, and translates into millions of viewer impressions for XYIENCE.  Internationally, XYIENCE reaches more than 420 million television households via UFC broadcasts and Pay-Per-View broadcasts.

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About XYIENCE (Pronounced z'eye-ence or zy-ince)
XYIENCE nutritional products provide clean, sustainable energy necessary for an active lifestyle. XYIENCE supports the mixed martial arts lifestyle and is one of the fastest-growing brands in its category. Visit www.xyience.com for details.

Xenergy (Pronounced zen-ergy)
Xenergy is the official energy drink the Ultimate Fighting Championship (UFC). The first energy drink created by a nutrition company, Xenergy has is a sugar- and calorie-free drink that’s fortified with vitamins. All-natural flavors provide a consistent supply of energy, sans the “crash” inherent with most other energy drink brands. Xenergy Premium flavors include Cherry Lime, Cran Razz, Mango Guava and Blu Pom. Xenergy Xtreme flavors include Orange Fuel, Lemon Blast, Citrus Slam, and Cherry Rush. Xenergy is available in retail stores throughout the United States and Canada.