Six Sigma Marketing Institute releases Customer Identification Program

Aug. 24, 2010 - PRLog -- Customer Identification Program has been released by Six Sigma Marketing Institute and can be found at http://DrivingMarketShare.com. Customer Identification is the first step in the 5 Cs of Driving Market Share and identifies specific product/markets that offer an organization its best options for growth. The program enables an organization to evaluate product/markets using metrics such as current market share, market growth rate and competitive intensity to assess the best targets for the organization.

Dr. Eric Reidenbach is the Director of the Six Sigma Marketing Institute, the leading organizations and authority of Six Sigma Marketing. Dr. Reidenbach has developed a number of unique approaches for measuring and managing value, the best leading indicator of market share growth. His consulting services are absolutely unique. They are filled with proprietary measurement and management techniques designed to help you grow market share and top line revenues. Dr. Reidenbach is the author of over 20 books on marketing and market research.

Though the best value is achieved in utilizing all five components, the programs are designed so that each module is completely self-supporting. The Customer Identification Program consists of Audio, Microsoft Word, Excel Spreadsheets and PDF files that contain...

1. Customer Identification Assessment
2. Customer Identification Assessment Scoring
3. Customer Identification eBook
4. Market Opportunity Matrix
5. Product Market Matrix
6. Market Opportunity Matrix Form
7. Product Market Matrix Form
8. Customer Identification Audio

Customer Identification is just one module of the soon to be released 5 Cs of Driving Market Share Program. The Five Cs will give you excellent background knowledge on how to build an effective and efficient marketing data set based on customer value. Customer Value is the only true measure for Driving Market Share. This program is based on five components:

1. Customer Identification
2. Customer Value
3. Customer Acquisition
4. Customer Retention
5. Customer Monitoring

Six Sigma Marketing is a fact-based, disciplined approach for growing market share in targeted product/markets by providing superior value. The Six Sigma Marketing Institute is dedicated to the advancement and deployment of Six Sigma Marketing. At the heart of SSM is a modified DMAIC process that provides the architecture for growing top line revenues and market share.

Business901 provides direction in areas such as Lean Six Sigma Marketing and Achieving Expert Status. Business901 has designed their services and product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. Joe Dager is President of Business901 and a Lean Six Sigma Black Belt. If you visit the Business901.com website, you can download the Value Stream Marketing eBook.

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About Business901

Business901 is a progressive coaching company providing no-nonsense direction in areas such as target marketing and organized referral marketing. We provide practical, information-rich, immediately applicable direction that profoundly impacts the success of small and mid-sized businesses. Joe has designed his services and his product offerings so that they are implementable systems that work in the real, not enough time, not enough people world we operate in. We provide tools that simplify the marketing process, not complicate it. A system provides a clear line of sight and enables others to reproduce these efforts. A system, simply stated, makes for success. It does not complicate your life, it will make it easier. Our processes are tailored to what you need NOW. The system is developed and implemented around your needs, not the other way around.