Innovative New Product Appears on BBC Dragon's Den

CampingWorld.co.uk is excited to announce Surviva's successful appearance on Dragon's Den with the Surviva Jak
By: CampingWorld.co.uk
 
Aug. 24, 2010 - PRLog -- On Monday night Surviva appeared on the BBC's Dragon's Den programme, asking for £75,000 to boost their production potential and accelerate the launch of their innovative new company.

Camping World already decided to invest in Surviva back in February after Letitia presented the Surviva Jak to us as the ultimate survival aid for walkers, adventurists and outdoor sport enthusiasts. Seeing a niche in the market which fits in perfectly with their product range, Camping World are proud to support this new survival tool and wholeheartedly recommend it both in store and online.

Michael Cloake, Camping World's Business Development Manager said "sales of the Surviva Jak are already strong and now that the product has had television exposure we expect that to increase, especially as we head into late Summer and Autumn and the weather becomes more unpredictable". The Surviva Jak is already seen amongst hardened expeditionists as a must have tool in their survival inventory, and the Ministry of Defence is said to have shown 'significant interest' in the product.

The Surviva Jak acts in a similar way to a traditional emergency foil blanket - such as those given out after marathons and other endurance races - and conserves body heat through reflection and insulation. Where the Surviva Jak differs, however, is in the carefully constructed jacket design which allows the wearer to continue activities and therefore continue to create body heat or move out of danger. Tests have shown that this new design innovation hugely increases the effectiveness of the material when compared to a standard emergency foil blanket. Camping expert Nathan Hyde is a big fan of the Surviva Jak saying: "not only is this jacket a no brainer in terms of development in this area of outdoor kit, it is a great leap forward in terms of practicality, especially given that 9 out of 10 users will be in an outdoor environment and needing to move in order to seek shelter. I can see it being a mandatory piece of Duke of Edinburgh kit within a few years".

Dragon's Den is a unique BBC show where entrepreneurs meet 5 potential investors - the Dragons - and pitch their business plan in the hope of receiving investment in exchange for equity in their business. After a shaky start which can mostly be put down to nerves, business owners Letitia Valentine and Alexander Lewis successfully raised a £75,000 investment from the only female Dragon Deborah Meadon who could see the potential of the product and other innovative ideas to follow.

For more information or to buy the Surviva Jak click here: http://www.campingworld.co.uk/Models.aspx?ModelID=5244

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CampingWorld.co.uk is one of the UK's best e-commerce sites for camping and leisure retail and ski wear during the winter ski season. Camping World also has multiple superstore sites in Surrey, Sussex and Hampsire and the largest UK outdoor tent display
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Source:CampingWorld.co.uk
Email:***@campingworld.co.uk Email Verified
Zip:GU12 4DJ
Tags:Dragons Den, Camping, Surviva, Jak, World, Retailer, Buy, Online, Survival, Emergency, Foil, Blanket, Design, Bbc
Industry:Shopping, Retail, Sports
Location:Aldershot - Hants - England
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