Mailing List Important Questions to Ask Your Direct Mailing List Provider, Broker or Company

Aug. 23, 2010 - PRLog -- August 23th – Cape Coral, FL. - Marketing Lists Direct knows how important and hard it is to find a reputable mailing list broker and mail list company. It is essential to find a list broker who realizes the importance of creating a true partnership with their clients, rather than simply selling you a list.

Kevin Deeb, President of Marketing Lists Direct, states, “Many list providers are consistently hiring new sales representatives with little or no Direct Mail experience. With over 10 year’s experience, I am still continuously learning new marketing solutions each and every day. It is essential to know how long your rep has been in the industry. I would suggest not purchasing from any person without at least 5 to 10 years experience. Would you hire an individual for a position within your company with 6 months to 2 years experience in your industry?”

Direct mail is one of the most effective types of advertising a business can do today. According to research gathered by the USPS, 98 percent of consumers bring in the mail the day it is delivered; and according to the Direct Marketing Association, direct marketing yields an average return on investment of over 1100 percent based on the lifetime value of a new customer. A reputable list provider can show you how to make these numbers a reality in your own marketing efforts.

It is important for your broker to know and understand every aspect of your product or service. Here are a few important questions to ask your list broker:

1. How many years have you been involved in creating mailing lists?
2. What type of mailing lists do you offer?
3. Do you have suggestions on who may be our target audience?
4. Do your mail lists include all necessary postal paperwork?
5. What types of companies do you normally work with?
6. Do you offer any discounts for a first time customer?
7. Most Importantly, How often are your mail lists updated?

An experienced mailing list broker will answer these questions before even being asked. A quality mailing list company will ensure they create a perfectly targeted list. It wouldn’t make sense to mail a Pet Sitter Postcard to a household without pets…

Learn more at: http://www.marketing-lists-direct.com/mailing-list/market....


For more tips and information visit us at: www.marketing-lists-direct.com

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About Marketing Lists Direct. Marketing Lists Direct is a full-service direct marketing mailing list broker provider with over 40 years of industry experience. The firm can fulfill any of your data needs with a Marketing Mailing List, Sales Lead Generation, Consumer List, Direct Marketing Database, Marketing Business List, Telemarketing List, and Targeted Mailing Lists.