Hello Kitty The Global Fashion Brand-Stylert.com

Aug. 23, 2010 - PRLog -- The fascination of the cat diva ‘’Hello Kitty’’ has developed into a global fashion icon and a mega-brand. Hello Kitty is one of the most powerful marketing stories of these days. After all, we are talking about a cartoon of cat, with a moon-shaped face and mouthless. Hello Kitty is a fascination of  marketing mavens and reflects some interesting cultural influences of Japan.
The Hello Kitty world was born in Japan in 1974, when a young Tokyo-based company called Sanrio asked designer Ikuko Shimizu to invent a cartoon animal who would appeal to the preteen girl in everyone. The character is portrayed as a female white Japanese bobtail cat with a red bow. Hello Kitty’s first appearance on an item, a vinyl coin purse. Sanrio, which already had a bear and a dog (and, curiously, a strawberry) in its growing cast of characters, needed the new critter to decorate a plastic coin purse it was planning to produce. The Hello Kitty has since spread globally and developed licensing arrangements worth more than $1 billion annually. Examples of products depicting the character include dolls, stickers, greeting cards, clothes, accessories, school supplies, dishes and home appliances.Her fame as a recurring Sanrio character has led to the creation of two officially licensed Hello Kitty theme parks, Harmonyland and the indoor Sanrio Puroland. Sanrio and Fender released a series of Hello Kitty guitars (the Hello Kitty Stratocaster), and even a jet airplane (the Hello Kitty Jet). MasterCard debit cards have featured Hello Kitty as a design since 2004.
For her 30th birthday in her world she remains a kitten, in her Earthly reality continues to grow. In 1993, she got introduced to her boyfriend, a similar-looking kitty named Dear Daniel. The two playmates rarely dated because Daniel is perpetually on African safari with his family (dad is a photographer). No worries, correspondence is a Hello Kitty mainstay, hence her fondness for stationery. Other members of her social circle include the teen bunny Kathy, brother and sister monkeys Timmy and Tammy, and boy puppy Jody.
In 2004, Yamaguchi explained the long-standing appeal of her charge to London's Times newspaper: "Hello Kitty can wear Laura Ashley but also punk rock leather. She has a wide audience, and she's very flexible because everything goes with white." Hello kitty is a cute cat that everyone loves especially the dark versions of hello kitty.
Hello Kitty Celebrity fans are:
Christina Aguilera, Drew Barrymore, Big Boi of OutKast, Cameron Diaz, Mariah Carey, Carmen Electra, Calista Flockhart, Heidi Klum, Lindsay Lohan, Mandy Moore, Kelly Osbourne, Sarah Jessica Parker, Kimora Lee Simmons, Raven Symone, Britney Spears, Gwen Stefani, Steven Tyler and Miley Cyrus.

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