Antieco Designers Launch Environmentally (un)friendly Tees

Aug. 23, 2010 - PRLog -- Global warming sounds comfy. Acid rain tastes like chicken. A little radiation brightens my day. No, these are not the latest catchphrases of anti-environmentalists and global warming deniers. They are the slogans that adorn a new collection of graphic tees and accessories from New York based Antieco, a self-proclaimed environmentally kosher company, whose snarky apparel for men and women is sure to push a lot of buttons.

“Yes, we are making a statement with the collection,” admits Jonathan Meizler, who heads up Antieco’s team of ego-friendly, socially-conscious designers. “Both sides of the environmental spectrum exaggerate their commitment to the planet. We’re just having a little fun with their hypocrisy.”

The message may be irreverent and environmentally questionable, but the products are anything but. Each of Antieco’s fitted tees ($52) is made from superfine 100% organic cotton. Their totes ($28) are produced in the USA and are made from heavyweight 100% organic canvas. And each piece is individually hand-screened in Brooklyn using water-based inks.

Contrary to its name, Antieco’s mission is to target global environmental issues. “We’re using humor, smart design and quality organic materials to combat ignorance and inspire dialogue about the cultivation and conservation of our planet’s resources,” states Meizler. And they’re putting their money where their tees are. This year, a percentage of each item purchased will be donated to the clean-up and preservation of wildlife in the Gulf.

www.anti-eco.com offers the full range of tees and totes with free standard shipping in the US, Canada and Europe.

follow the link below to download images of our products and campaign.
http://www.anti-eco.com/press


For more info please contact Jonathan Meizler:
212.213.2977
press@anti-eco.com
37 west 26th st PH
New York, NY 10010

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Antieco is an environmentally kosher collection of graphic tees and accessories with an irreverent voice. Our mission is to target global environmental issues with humor, smart design and quality organic materials to combat ignorance and inspire dialogue.