Diabetes Energy Formula, drsi ReStore! Energy™ To Premiere TV Campaign On “dLife”

Aug. 19, 2010 - PRLog -- (Boca Raton – August 19, 2010) Diabetica Research Solutions, Inc. (DRSI) - www.drsi-inc.com - announced drsi’s ReStore! Energy™ - the only diabetes energy formula – will premiere its new TV ad campaign on CNBC’s, “dLife”, the most important television program in America for people with diabetes. The campaign begins on Sunday, August 22, at 7:00 pm nationally on CNBC.  In addition to a regular schedule of television programming on “dLife”, ReStore! will also test a radio campaign in local markets around the country. South Florida will be the initial test launch beginning Monday, August 23, 2010, as it ranks as one of the top 15 markets for people with diabetes.

Younis Zubchevich, CEO of  DRSI, said, “People with diabetes watch “dLife” to be informed and not simply to be entertained. It has a weekly audience of 485,000 diabetics and caregivers who are engaged in managing diabetes and maintaining a healthy lifestyle. This is coveted programming by major diabetes advertisers.  Our commitment is to improve the quality of life for people with diabetes and an important part of that commitment includes education. Our TV and radio campaigns educate and inform about the importance of exercise and energy in self-managing diabetes and lowering personal health care costs.”

“We are striving to be the trusted brand that people with diabetes can rely on for energy and to get back to who they really are.”  Zubchevich explained, “We are also running high profile radio and internet spots in several of our local markets where we have higher distribution. This is an effort to support our retail partners, build awareness, and drive traffic to the stores. We are testing these initial campaigns and will expand our media effort across several networks and platforms based on our analysis of these test results.”

drsi ReStore! Energy™ has expanded its growing distribution nationally, and can be found in retail chains nationwide including CVS.com, Rite Aid, USA Drugs, Navarro, Duane Reade, Winn-Dixie, Giant Eagle, Wegmans, H-E-B, The Medicine Shoppe Pharmacy, SaveMart, HyVee, Leader Pharmacies, Family Pharmacy, Kroger, Kinney Drugs, Ralphs, and many other fine retailers across America.

For more information on Diabetica Research Solutions, Inc. and drsi ReStore! Energy log on to: http://www.drsi-inc.com.  To try a free sample, please contact: info@EnergeticDiabetic.com.
Diabetica Research Solutions, Inc. is a private consumer healthcare company committed to being the leader at helping people live better with diabetes. drsi ReStore! Energy is its flagship product.  The DRSI corporate mission is to help people with diabetes overcome life’s daily challenges and live an active, healthy life where everything is possible!