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Follow on Google News | Embroidered Polo Shirts – Business Promotion and Reputation Management – Promote the Right ImageCorporate clothing – from embroidered polo shirts to a full set of clothing – must be consistently branded to make sure your image is projected well
By: Lynn Morrison Branding is omnipresent – we are bombarded daily by images, messages and slogans and although at the time we may not think they are having an impact – these messages do reside in our memory. Corporate clothing such as embroidered polo shirts are an ideal way for companies of all sizes and budgets to launch their brand into people’s awareness. Branded corporate clothing is a highly versatile media to promote your branding. Logo can be embroidered, screen printed or heat sealed into all manner of garments including polo shirts, sweatshirts, caps, lab coats – in fact pretty much on any type of garment. Consistency of branding is however critical. This is something that Lynn Morrison, Managing Director at Top Stitch http://www.top- In Lynn’s experience there are those that get it right but in all too many cases others fail to be consistent. Typical issues include inconsistent use of colours, logos and garments. This is where the goal of corporate branding and clothing fails. The end message of these inconsistencies portrays a negative image of the company, brand and their capabilities if at the end of the day they can’t promote the right image. For clubs and associations, embroidered clothing goes further than image. Being a member of your local sports, theatrical or other association brings with it a badge of honour – the high quality embroidered logo – that represents your affiliation with that group. Top Stitch http://www.top- ABOUT Top Stitch is a family run business with a wealth of experience going back more than 17 years. Top Stitch specialises in personalising clothing for individuals and right up to large companies needing corporate wear or uniforms. Top Stitch have production capacity to produce up to 2,000 embroideries/ The Company prides itself in its high standard of customer care forming long-term relationships with clients where quality of work and competitiveness of pricing are key drivers. CONTACT Top Stitch 26 Large Acres Selsey West Sussex PO20 9BA Tel: 01243 601431 lynn.morrison@ http://www.top- # # # Top Stitch is a family run business with a wealth of experience going back more than 17 years. Top Stitch specialises in personalising clothing for individuals and right up to large companies needing corporate wear or uniforms. End
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