Trailer Manufacturer AFRIT Unveils its Successful Sales Strategy

Aug. 18, 2010 - PRLog -- (Norwich, UK)- We don’t need to tell you how difficult the global economic environment has made life. The recession, and the resulting reduction in demand for almost everything, has certainly seen some manufacturers buckle and creak under the strain.

However, that’s not true of trailer manufacturer AFRIT. It has done better than most thanks to some positive changes within the company, with increased sales over the last few months. http://www.manufacturingdigital.com/

In an interview with Manufacturing Digital, AFRIT Sales and Marketing Manager Leon van de Wetering said that the downturn has given AFRIT the opportunity to grow its market share “as a premium supplier” in the transport industry, with the result of “increased sales and steady production the last few months”. http://www.manufacturingdigital.com/magazines/3028

AFRIT side-tipper sales have increased considerably, while the demand for its standard trailer models has increased steadily as well, he said.

“Like everybody else, the recession has had a negative impact on the business, however,” van de Wetering explained. “But fortunately, due to our dynamic management team and swift decision-making, we made some positive changes and implemented them effectively in a bid to minimise material waste and increase efficiency in order to reduce costs.”

The firm also continued to focus on aftersales and maintenance support. “We were still giving the customer very good aftersales service even though the market was under extreme pressure,” van de Wetering said. “For most clients, aftersales support is one of the most important factors they consider before selecting a trailer manufacturer.”

Read the full article here: http://www.manufacturingdigital.com/company-reports/afrit

About AFRIT

AFRIT (link) is a leading company in the design and supply of high capacity electric submerged arc smelting furnaces and complete smelting plants for the production of ferroalloys, base metals, slag cleaning and alloy refining.
It has a long and successful history in the ferroalloy industry and also designs and supplies equipment for material handling and pre-treatment, alloy conversion and refining, granulation of metal, matte and slag, furnace off-gas fume collection and treatment, treatment of hazardous dusts and wastes.

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About Manufacturing Digital

Manufacturing Digital is a leading digital media source of news and content for C-level executives in the manufacturing industry worldwide. Manufacturing Digital is the industry-dedicated arm of the White Digital Media Group (link). Founded in 2007 by entrepreneur Glen White, White Digital Media retains a diversified portfolio of websites, magazines, daily news feeds and weekly e-newsletters that leverage technology to innovatively deliver high-quality content, analytical data, and industry news.

Manufacturing Digital and White Digital Media are headquartered in Norwich, UK, with additional offices in Boston, Toronto, Mumbai, and San Diego, USA. For more information, contact +44 01603 217530 or visit www.manufacturingdigital.com.