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Follow on Google News | Digital Media M&A Activity Rises in the First Half of 2010Digital media M&A activity totaled 564 transactions for a reported $9.0 billion in 1H10, up 68% and 117% from 1H09.
By: Peachtree Media Advisors A rapid rise in mobile web usage accelerated mobile technology development, with competition intensifying in mobile advertising and the multibillion dollar mobile applications market. Apple’s $275 million acquisition of mobile ad network Quattro Wireless, coupled with Google’s $750 million purchase of Quattro competitor AdMob in late 2009, spurred funding rounds for mobile advertisers such as Apptera and AdMarvel. Social games also attracted a wealth of venture funding -- along with strategic buyers looking to gain a share of the quickly-ascending market -- while group commerce companies were led by Groupon’s $135 million raise. For a comprehensive analysis of the mid-year 2010 digital media M&A environment, download the complete report from Peachtree Media Advisors at http://www.peachtreemediaadvisors.com/ # # # Peachtree Media Advisors, Inc. is a New York-based investment bank providing M&A advisory services to growth and middle market digital media, technology, and greentech companies both in the U.S. and abroad. End
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