NY's largest online grocer adopts Scarab recommender

Scarab Research announced that FreshDirect, New York's largest online grocery retailer, is launching a new personalized recommendation service, built on a fully customized version of the Scarab Enterprise recommender product.
By: Scarab Research
 
Aug. 17, 2010 - PRLog -- August 2, 2010 - Scarab Research is pleased to announce that FreshDirect (freshdirect.com), New York's largest online grocery retailer, is launching a new personalized recommendation service, built on a fully customized version of the Scarab Enterprise recommender product.

Scarab is extremely proud of this contract because FreshDirect is well known for its commitment to offering customers only the freshest and best. FreshDirect has spent almost a year finding the right technology, and has evaluated over a dozen competing recommender solutions before deciding to partner with Scarab.

Currently in the first phase of the roll-out, it is the starting point of a long-term commitment for Scarab Research, during which they will be dedicated to optimizing FreshDirect's recommender model and eventually expanding the recommendations to all of FreshDirect’s customers.  

"To have FreshDirect among our clients is obviously a source of pride for Scarab Research. As the largest online grocery operating in the New York area, FreshDirect provides us with a unique opportunity to showcase the superior flexibility and performance of our product. FreshDirect is a company that fully appreciates the importance of quality service, and we are very happy they think Scarab is the one that can best deliver." - said Scarab CEO Viktor Szathmáry.

“When we started out on this project, our main criterion was that the recommender service should be able to provide the level of service and insight our customers are used to. So we spent time and effort on finding a solution that best displayed the qualities we would look for in our overall service offering: insight, usefulness, and a deep knowledge of each and every customer. And that is exactly what Scarab does for us.” – said Dean Marano, CIO - FreshDirect

Try out the Scarab recommender today
If you are interested in launching a cutting edge recommender service in your own webshop, you can sign up for a free trial of Scarab Cloud – the technology is offered in the form of Software as a Service. You can have Scarab Cloud up and running in just a few hours, at no initial costs. Contact  signup@scarabresearch.com today.

About FreshDirect: FreshDirect is one of the nation’s leading online food brands and grocery providers, known for its convenient home delivery service and the manufacture of fresh, delicious food. Changing the way customers shop for groceries since 2002, the company uses a direct distribution model with in-house, overnight production that cuts out the middleman and helps FreshDirect offer farm-fresh food at prices up to 20% lower than conventional grocery stores. Every product is 100% satisfactory guaranteed, every time. Thanks to expert daily ratings, FreshDirect customers can easily shop for best of the season in produce and seafood. Only at FreshDirect, the online shopping experience is highly personalized with smart shopping features that help customers track their favorites, remember missed items, shop from previous orders and get recommendations on new foods they might like. FreshDirect has also teamed up with top New York City chefs and restaurants to bring customers quick, restaurant-quality prepared meals, unavailable anywhere else. FreshDirect has fulfilled more than 12 million orders to date. Their ever-expanding service area includes most of Manhattan, locations in Queens, Brooklyn, Staten Island and the Bronx, as well as parts of New Jersey, Connecticut, Westchester and Nassau County. FreshDirect ranks 70 on Internet Retailers America’s Top 500 guide. For more information, visit www.freshdirect.com.

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About Scarab Research: Scarab Research is a technology startup engaged in scientific research and systems engineering related to its product recommendation system, the Scarab Platform. Scarab Research sees itself as a scientific partner, dedicated to offering a product platform of continued excellence and committed to forming long term relationships with clients in order to help them realize the full potential of personalized recommendation technologies.
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