Websitetester.biz - Is it a Scam or Real Business?

Aug. 17, 2010 - PRLog -- We contacted the initiator, Alpha Market Research, Inc. (AMR), to find some answers. We thank Michael De Bias, CEO of AMR, for the first official interview.

Q: Michael, about two months ago, the site of the AMR Website Tester project went online.  What kind of results have you received so far?

A: On June 8, our website, www.websitetester.biz, went “live”. Since then, on an average, three (3) new users per minute have registered - a total of more than 290,000 people from 144 different nations.  We expect that by the end of the pre-launch of August 31, some 360,000 website testers will be registered.

Q: Did you expect this success?

A: No! We knew that our project with users and businesses would be received well, but this overwhelming rush really surprised us.

Q: What are the reactions of companies?

A: We have already received numerous inquiries from companies that would like to have one or more of their websites tested.  Now our aim is to contact as many companies as possible with our AMR Success Strategy.

Q: What's so new about your service?

A: So far, most website tests are restricted to test the functions and usability of websites. Those tests miss the most important dimension - namely, the question of:  “In general, how do the users like the website?”  But this is crucial for the success or failure of a website. How does it help, when your website has a shopping cart with great features, but most visitors leave the website without placing an order?

Our testers are focused precisely on this area and provide valuable information to businesses where their website could be improved in terms of design and content.

Q: Isn’t that what surveys are for?

A: Many companies have placed a survey on their website to gather comments from their visitors. But there's a catch: only very few users are willing to invest time for such a survey. Also there will be rarely no opinions of potential customers, and those opinions are exactly what the companies need in order to make any improvements.

Our site testers visit the websites of our clients in order to evaluate them. We make sure that only the testers that belong to the target group of the company assess the pages. In fact, each tester is simultaneously a potential new client (if he likes the site or the product and if any coupon is offered).

Q: Are you assuming that your site testers are becoming customers of your clients?

A: No website tester is obligated to buy any product or to order anything. But, if they like an offer, why shouldn’t they use it?  That is why we encourage companies to offer a product-purchase coupon to the tester, as part of their compensation.  From the company’s point of view, there is no cost initially for the coupon and from the tester’s point of view, they are happier to see a $5 coupon than let’s say, 20 cents.  

Q: Can you illustrate that with an example?

A: Absolutely!  Consider a company that offers professional e-books. A tester, who needs only five minutes of time to evaluate this site, might discover an e-book that interests him – if so, it is much better for him to be compensated with US$ 1.00 plus a $5 coupon rather than US$1.20.  And all the testers who do not use the coupon have earned a very respectable, pro-rated income of US$ 12 per hour.

The company lowers its cost for the test by giving out coupons, and has a good chance to get the first new customers right through the website test.

Q: This is convincing. Are there any other advantages for the company?

A: When a website test for a company is completed, we setup a special affiliate program for each company.  Our site testers then automatically become an “Army of Affiliates” that provide risk-free sales for the companies.

Q:  How expensive is this service to the company?

A: In any case, less costly than you might think: Regional companies can use our AMR Success Strategy from US$ 99 plus a small fee for each completed website test. Even International companies are still under US$ 1,000 set-up costs.  

Q: In some forums, one could read that it is AMR’s goal just to collect the email addresses of the users or to know the users’ bank data.

Read the complete interview at http://ne.wsne.ws/?p=115

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