ZTE's core IPTV offering has been stable since 2008. Since then, its major thrust in this area has been to move from numerous trials to large-scale deployment. It now boasts experience with deployment at scale that it claims translates to faster rollout.
ZTE claims leading market share in Asia on the strength of its Chinese user base. However, it has moved away from messaging about IPTV to focus on the more fashionable topics of machine-to-machine communications and mobile broadband. At the same time, its next strategic target is success in developed Western markets, where its domestic success is discounted.
We believe ZTE can market its IPTV strengths to improve its international image. True, scale is one example of the ways its offering is optimized for the domestic Chinese market, and some people literally discount numbers by a "China factor". Yet ZTE can instead focus on the fact that the global market as a whole has moved in the last few years towards its strengths in file-based, integrated SIP/IMS-based video, content distribution networks (CDNs), and home networking.
In addition, ZTE can leverage its experience as a bearer network equipment provider into its IPTV solution by placing emphasis on its CDN capabilities.
It can claim a differentiator in having its own home gateway devices - a position shared only by Cisco and Huawei. It should also be well positioned for the convergence of mobile video and IPTV given that it offers mobile handsets as well.
Both the CDN and the consumer devices areas are critical strategic battlefronts for telecom operators as they seek to retain value in the face of strong over-the-top competition.
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Report Table of Contents:
Executive summary
In a nutshell
Ovum view
Analysis of competitive position
Overall rating
Key changes affecting ZTE since 2008
Strategic analysis of offering
International growth is new priority
IPTV is now one of multiple services under video umbrella
Domestic application partners may be path to stronger international branding
ZTE believes in listening to the customer, not leading the customer
IPTV platform positioning
Home network presence is an advantage
Roadmap aligned with Chinese market needs
Customers and subscribers
Focus on growing subscribers at existing customers
Company information
Business focus
Financial highlights
Organization
Corporate strategy
Partners
Solution components
Details about ZTE's IPTV solution
New for 2010
Headend
Content distribution:
Devices
Middleware
Quality assurance and network management
User experience features
System integration services
Content and applications
Videoconferencing
Vendor assessment definitions
Offering characterized by design choices
Ratings defined
List of Tables
Table 1: Ovum's overall rating of ZTE's IPTV platform offering
Table 2: Table 2 IPTV consumer feature ratings for ZTE*
Table 3: IPTV service provider feature ratings for ZTE*
Table 4: Assessment criteria by spider-chart axis
List of Figures
Figure 1: IPTV orientation
About Ovum
Ovum fully understands convergence across telecoms, IT services and software. They invest heavily in researching what is happening in a market that is dynamic and full of risk and reward, analysing the changes and identify the threats and opportunities ahead for their clients. Ovum's team has extensive experience in the sector and is dedicated to 'getting closer' - to the industries they advise on, to the people they work for, and ultimately to the real issues determining how ICT markets behave. Ovum maintains a fluid, highly collaborative structure that brings the right range of expertise to each situation. View more research from Ovum at http://www.fastmr.com/
About Fast Market Research
Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.
For more information about these or related research reports, please visit our website at http://www.fastmr.com or call us at 1.800.844.8156.
