Simple® Shoes Launches Aw10 Range For Men

Sustainable shoes reflect latest trends in footwear
By: Abby Beck
 
Aug. 16, 2010 - PRLog -- Simple® Shoes, the Californian sneaker brand, has launched its AW 2010 collection for men - and it’s an innovative range that carefully stays faithful to Simple Shoes core values of style and sustainability whilst also cleverly incorporating the latest up and coming trends in men’s footwear textures and designs.

For the latest range Simple has continued to use natural and repurposed materials such as jute, recycled car tires, recycled plastic soda bottles and recycled wool. By using creatively using more sustainable materials to produce fashion-forward shoes, Simple is helping men feel good whilst they look good. Green has never looked better!

The Range For this autumn Simple has re-introduced its BIO.D collection, featuring outsoles and midsoles that are manufactured using EcoPure, an organic compound that eats away at the bonds holding rubber and plastic together. This allows the midsoles and outsoles of the styles, when exposed to the hot and humid conditions typical of landfills, to biodegrade in 20 years as opposed to the industry average of 1,000 years.

The D-Bunk Mid, the newest addition to the BIO.D collection, features an on-trend mid-height option andrustic styling. Made of eco-certified, weatherproof leather and suede uppers, the D-Bunk Mid is a great addition to the closet of any fashion conscious man, who requires practicality from his accessories. Whatever weather this autumn and winter might bring, the D-Bunk-Mid comfortably and capably suits both work and play without the need for a shoe change.

Completing Simple’s AW10 collection is the Carport Elastic, a men’s slip-on sneaker made with recycled wool and eco-certified suede uppers. Recycled wool is obtained by reweaving second-hand wool sweaters collected from charities or recycle sources, into a super cozy and soft woven fabric. The black, grey or brown recycled wool used in the Carport Elastic brings a textural quality normally found in a favorite sweater to men’s feet. The Carport Elastic is a shoe featuring recycled materials, partially-recycled shoe as in its manufacturing processes it uses post-consumer recycled inserts, a biodegradable “pedbed” and a sole made from recycled car tires.

About Simple® Shoes
Simple® Shoes ,based in Santa Barbara, California, is committed to making shoes for a happy planet. Simple® Shoes began in 1991, as a reaction to the over-hyped, over-marketed, and over-teched sneakers that were dominating the early 90’s. Since then, Simple has firmly
planted its feet in making the most sustainable and stylish shoes and bags for everyone, everywhere.
Simple is owned by Deckers Outdoor Corporation, and can be found on Facebook and Twitter.

About Deckers Outdoor Corporation Deckers Outdoor Corporation strives to be a premier lifestyle marketer that builds niche brands into global market leaders by designing and
marketing innovative, functional and fashion-oriented footwear developed for both high performance outdoor activities and everyday casual lifestyle use. Teva®, Simple® Shoes, UGG® Australia, TSUBO®, and Ahnu® are registered trademarks of Deckers Outdoor Corporation.

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Brandnation is an integrated marketing, PR and communications agency based in central London, specialising in multi-dimensional creative brand campaigns across fashion, sport, lifestyle and beauty sectors.
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Source:Abby Beck
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Tags:Fashion, Eco, Biodegradable, Trainer, Practical, Essential
Industry:Fashion, Lifestyle, Shopping
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