TiVo and Cox Communications reach VOD deal

Aug. 16, 2010 - PRLog -- TiVo, the leader in advanced television services including digital video recorders (DVRs) for consumers, content distributors and consumer electronics manufacturers and Cox Communications, the third-largest U.S. cable television company, have entered into an agreement whereby the two companies will offer TiVo Premiere with integrated Cox On DEMAND service to Cox subscribers. Under the agreement, Cox will promote TiVo Premiere to its subscribers via its website, cross channel advertising and via direct marketing to its video and high-speed internet subscribers. Cox will also support TiVo Premiere as an optional set top box and provide free installation for TiVo Premiere boxes purchased by subscribers.

According to TiVo’s official press release, this deal represents the first time that a cable operator will make its entire video on demand (VOD) library available via a retail DVR and TiVo Premiere will become the first retail product to fully integrate a cable VOD service, along with linear television and broadband content accessible through TiVo’s user interface and intuitive search capabilities.

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