The contract includes the conceptualisation and build of their Web site, set up and management of their Paid Search marketing and the implementation of search engine optimisation.
Speaking from his New York home, Paul Chapman CEO of the FT Group said “It took us a while to choose the right agency for our online presence. We were in no great rush to make a decision so we took our time to be sure we chose the right agency. The BIG Agency’s colossus ability to get broad search engine coverage coupled with their Pay Per Click nous sealed the deal.”
The launch date for the FT Group is slightly loose at the moment, but it will be sometime in December 2010. James Williams, head of search for TBA commented that “Although their launch date is sometime away we are starting straight away. This basically gives us a head start on their SEO initiatives. We have 5 months worth of SEO services time before the company starts trading, this should ensure that they have great natural positioning across the search engines. We have already had a strategy session with Paul to decide on the main keyword themes to optimize for so we can start work on this now.”
“Sure it’s a competitive market but that just adds to the fun. We have a portfolio of finance related sites that rank extremely well so we look forward to adding the FT Group to that list.”
“It’s very important that they have natural listings from the day they go live. This means that they will be generating revenue from day one. Of course we will be using paid search across Google, Yahoo and Bing. The Google display network will also provide some very cost effective and targeted traffic. But we will extend our media buying beyond these networks.”
The FT Group are a start up pensions and investments company that is set to open a London office in December 2010. The BIG Agency (http://www.thebigagency.co.uk) is a full service digital marketing agency that provides expert SEO services and PPC Management.
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The BIG Agency was started in 1998 to offer web design, search engine optimization and pay per click management services. For more information please visit http://www.thebigagency.co.uk