The 3rd Developing an Effective Employer Brand Strategy, China to Take Place in September in China

Aug. 12, 2010 - PRLog -- August 12, 2010, Beijing ------
Due to the rising awareness and importance of Employer Brand concept worldwide, further to successful organizations in China previously, LinLead Beijing is organizing The 3rd Developing an Effective Employer Brand Strategy, China, which will be led by the co-founder of Employer Brand concept, Richard Mosley, and joined by senior executives in HR and Employer Branding in China and Asia, to take place on 14-15 September 2010 at Four Points by Sheraton Shenzhen,China, aiming to facilitate learning and discussion, on the cutting-edge discipline of Employer Brand Strategy and how to pursue a balanced Employer Brand Vitality, to revive HR Value for business viability.

At The 3rd Developing an Effective Employer Brand Strategy, China workshop in Shenzhen, China, in addition to providing participants with a good grounding in the theories that underpin the discipline of employer brand management, this workshop will also provide many Case Study examples of employer brand management in practice, including: Coca-Cola, IBM, Microsoft, P&G, Reuters, Shell, Tesco, Vodafone, Manpower and many more, with particular emphasis on how organizations have applied this thinking within Asia and China.

Human capital operation will also be attached importance to, since building and developing a dynamic employer brand strategy, not only improves efficiency of talent recruitment and retention, but also transforms your HR function into a strategic role of human capital operation. Actually, numerous words have emphasized great returns on recruitment and employer commitment sides, from applying employer brand programs, however, the event will portrait a bigger picture by connecting employer brand strategy with human capital management and talent equity operation.

The big draw speaker at the workshop is the globally-recognized co-founder of employer brand concept, Richard Mosley. He is the Managing Director of People in Business, which first conceived the concept and fundamental of employer brand in the early 1990's in the world. Together with his partner Simon Barrow, Richard Mosley has successfully led People in Business to deploy well their Employer Brand strategies worldwide for many premier international brands. Richard Mosley is also the co-writer of the reputable Employer Branding text- The Employer Brand: Bringing the Best of Brand Management to People at Work.

Facilitated by LinLead, leading players in Asia and China have more and more realized that motivated and loyal employees are vital equity to their commercial success. This is well reflected by past participants and delegates from corporate giants like Bayer Healthcare, Yum!brands/KFC, Airbus China, Philip Morris, ABN AMRO Bank China, Akzonobel China, Huawei Technology, Kingsoft, etc.

The 3rd Developing an Effective Employer Brand Strategy, China is organized by LinLead Beijing which is one of leading B2B event organizers in China.

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As one of leading B2B event organizers in China, LinLead's events revolves around the keywords “INTELLIGENCE” and “KNOWLEDGE”.The reason for the business’s existence, is to help deliver the right information to the right people.