Rural connectivity has long been an area of business that the MNOs have engaged wearily due to low population density and low RoI for infrastructure deployment. However, due to an uptake in mobile penetration in developing countries the rural connectivity market has rapidly become an important growth market for the industry. ( http://www.bharatbook.com/
Are the rural markets of China, India and Africa the next phase of mobile development?
In most countries, rural communities present a wide and untapped market for many products and services including telecommunications services that were initially targeted at mainly urban populations. Until recently, telecommunications in rural areas in developing countries has been mainly drive by government policy and initiatives, which were both more or less limited to fixed landlines. The rural teledensity (number of main telephone lines for every 100 inhabitants)
This rural mobile connectivity report reviews and analyses the rural telephony market in India, China, Indonesia and a few African markets, looks at drivers and how to overcome obstacles to mobile telephony in remote, primarily low-income communities. It examines the role of new technologies, and argues for better integration of (and higher investment in) telecommunications in rural development planning.
In this brand new report, It looks at telecommunications in the rural areas and isolated communities of developing countries. The report argues that telecommunications is a means to overcome distance barriers to participation in the economy and social sphere. It also links between telecommunications and the development process, addressing the benefits of telecommunications for rural and remote communities, while providing market projections based on intrinsic market dynamics. Many areas around the world, such as Western Europe have become stagnant markets with decreasing opportunities for mobile expansion. With this in mind, Rural Mobile Connectivity has long been recognised by operators and manufacturers as a significant business and development opportunity.
This latest report provides valuable information to operators, manufactures, content distributors and equipment providers alike. Reading this report will provide you with answers to the following questions:
* What technology considerations apply in the respective markets?
* What opportunities exist for foreign companies?
* How can companies benefit from the rising economic success triggered by mobile network deployment in underserved areas?
* What potential obstacles will operators and manufacturers face?
* What strategies should operators use to increase revenue and subscriber base?
* With enormous populations rural markets offer potentially great returns - you should be benefiting from them today.
For more information kindly visit : http://www.bharatbook.com/
Rural mobile strategies: five key success factors
Mobile strategies for rural India
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