The power of text marketing started to reveal itself with shows like American Idol or politicians using text messages to alert people who they would choose for a certain position. Whatever the case, SMS has emerged as a vital communication tool for businesses as well as individuals.
Text 2 Customers, http://www.text2customers.com is responding with the unveiling of a text messaging platform for small and medium-sized businesses - including the average single location business.
There has been a shift in how people prefer to be informed. The information age has produced an appetite for instant, to-the-point access to everything that is going on in the world. This is demonstrated in social media such as Facebook and Twitter as well as the text messages on cell phones. Going forward, as we continue to access information on our phones, most of the communication that takes place between consumers and businesses will occur there … and according to Text 2 Customers much of that will be via text message.
For example, bank and credit card companies use text messages to relay customer balances. Insurance companies send text alerts for upcoming payments. Facebook and Twitter allow for user specified activities to be sent via text message. “Large Corporations have been making use of text message marketing for some time now – what we have done is made an affordable way for any size of business to utilize this shift in marketing,” states Devin McMillan, President, Text 2 Customers.
Text message marketing is popping up everywhere. More and more businesses are budgeting their marketing resources to mobile because there is a great response to this form of advertising.
“Never before has there been a medium in which a business could instantly communicate with their customers and then be able to measure the effectiveness of the communication.”
(i) CTIA: http://www.ctia.org/
Text 2 Customers, President
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About Text 2 Customers
Text 2 Customers developed an online platform for SMS messaging in which a company can create mobile campaigns, schedule the distribution of the texts and manage their subscribers database from one place.