Demand for Sage CRM Picking Up for Chicago Area MAS 90 Reseller

PRLog (Press Release) - Aug. 10, 2010 - WHEATON, IL – Partners In Technology (http://www.partners-in-tech.com), a Chicago Area Sage MAS 90 reseller and consultant, sees a growing trend in the implementation of Sage MAS 90 and MAS 200 Extended Enterprise Suite (“MAS 90 EES”) by new and existing accounting software customers. The integration of Customer Relationship Management (CRM) tools with Sage’s acclaimed accounting and business management software has led to a spike in interest and adoption by small- and medium-sized businesses. Sage MAS 90 EES consolidates financial, operational, sales, marketing, and customer support functions into a single application.

Merilyn Van Zwieten with Partners in Technology says improved customer service and operating efficiency are powerful drivers for small-business adoption of Sage MAS 90 EES (http://www.partners-in-tech.com/section.asp?pageid=10092). “The ultimate goal of CRM is to improve the quality of customer communication and overall experience with your company.”  She adds, “By combining Sage CRM in the front office with Sage MAS 90 in the back office, Extended Enterprise Suite consolidates all customer and prospect interaction into one core database which eliminates data ‘silos’ and departmental bottlenecks.”

The combination of Sage CRM and Sage MAS 90 or MAS 200 means that everyone in the company, from the sales force and warehouse personnel to accounting and support, are working with the same software and looking at the same data.  That results in better accuracy, better reports, fewer keystrokes, and total elimination of duplicate data entry.
Van Zwieten adds that this kind of technology was once available only to big companies with deep pockets. “In years past, a completely integrated system linking accounting, operations, sales, and marketing was cost‐prohibitive for small- and medium-sized businesses. However, technology today is much more scalable and affordable and I think that’s one reason that our Chicago area customers are taking advantage of the benefits that Sage CRM and MAS 90 Extended Enterprise Suite offers.”

Van Zwieten notes that Partners in Technology’s appreciation doesn’t end there. “We’re implementing Sage MAS 90 Extended Enterprise Suite internally for day-to-day management of our own operations. Not only do we understand the benefits of adding Sage CRM to make better decisions and provide top notch service, we’re using the same technology that we recommend to our customers.”

For more information about Partners in Technology and Sage MAS 90 or MAS 200 Extended Enterprise Suite, visit http://www.partners-in-tech.com or call (630) 462-7190.

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Partners in Technology helps small & mid-sized businesses in the Chicago area and throughout the U.S. achieve growth and success through automation, improved inventory management, tighter internal controls, and accurate accounting and reporting.