The show, which will be held each day at 1pm, will feature the latest fashions from two cutting edge fractional exhibitors who will have stands at the event.
Event manager Tracey Carter says: “The Fractional Life Expo has always had lots of appeal for the City boys, with the supercars in particular turning lots of heads. This year we wanted to make sure we appealed to the girls too, and by staging this exciting catwalk show with Girl Meets Dress and Designer Handbag Hire we are doing just that.”
Girl Meets Dress is the UK's first online rental service which allows women to borrow the hottest designer dresses. It was founded last year by Anna Bance, who was formerly working at French luxury brand Hermes. It has already won fashion trade bible Drapers ‘Best E-tail Innovation 2010’ award, and has been described as “one of the hottest internet retailers" by The Guardian and "the answer to your prayers" by Vogue.
The company, which delivers anywhere in the UK, has a collection of over 100 designer brands and 300 designer dresses, including creations by Marc Jacobs, Temperley and Chloe.
Founder Anna Bance says: “Fashion changes so much and Girl Meets Dress allows you to wear a bright red maxi dress to one event, and a fringed black mini to the next. It is a fun concept and people have really responded to it. Hopefully I have answered their prayers by giving them a new way to shop – a fun and affordable way to wear designer dresses...and if they want, a different dress for every occasion!”
“We have known about Fractional Life for a long time – and we are thrilled to be adding the fashion aspect this year for all the women who are attending the Expo in September. The City is an important area for us and we have many customers who work and live there. We all have those pieces at the back of the wardrobe, bought for yet another wedding/party/
Also attending Expo and supplying the catwalk show is Designer Handbag Hire.com which offers all of the latest must-have designer handbags at affordable prices. Members can rent designer handbags from top designers including Fendi, Chanel, Chloe, Louis Vuitton, and Christian Dior – costing up to £1300 – for as little as £15.
Each handbag has its own calendar of availability so you can book your bag in advance for a special occasion or holiday, and you can hire your bag for a week, month or however long you choose – the service is bespoke to your needs.
The company also offers gift vouchers so you can treat someone special to a six or 12 month membership and/or free bag hire for a week or month – or pop it onto your own Christmas wish list.
Director Kevin Barton says: “We're looking forward to the Fractional Life Expo as we feel it is the perfect show to reach our target audience.”
Notes to editors
About Fractional Life http://www.fractionallife.com
From a fractional jet to fractional real estate, Fractional Life is the number one consumer lifestyle brand dedicated to growing the fractional ownership marketplace. The company has three divisions: interactive, b2b conferences and b2c exhibitions.
Fractional Summit USA August 31 – September 1 2010, InterContinental Hotel, Miami , USA
Fractional Life Expo http://www.fractionallifeexpo.com September 13 - 15 2010, Broadgate Event Venues, London, United Kingdom
Shared Ownership Fractional Summit Middle East http://www.fractionalsummituae.com November 23 – 24 2010, The YAS Hotel, Abu Dhabi, UAE,
Fractional Summit Europe http://fractionalsummit2011.eventbrite.com February 17 - 18 2011, London Marriott, Grosvenor Square, London, United Kingdom
To exhibit at Fractional Life Expo contact Tracey Carter firstname.lastname@example.org
For more information about Girls Meet Dress visit www.girlmeetsdress.com
For more information about Designer Handbag Hire visit: www.designerhandbaghire.com
Issued August 10 2010