MMA News During UFC 117 Chael Sonnen Introduces ID Theft Protection Company's New Mascot - Armor

Aug. 10, 2010 - PRLog -- In MMA, UFC and Identity Theft Protection Solutions News on UFC Bout 117, Anderson Silva hangs onto title with late choke of Sonnen. Chael Sonnen came within two minutes of a monumental upset in the Ultimate Fighting Championship, but Silva needed less than 20 seconds to make sure it didn't happen. Silva (27-4) forced Sonnen (25-11-1) to tap out from a quickly applied triangle choke with just 1:50 remaining in their five-round title fight Saturday at UFC 117 in Oakland, California.The submission saved the champ, who was behind on all three judges' scorecards after 4 rounds of being controlled on the ground by the challenger.

The identity theft protection services company, Guard Dog ID (See https://secure.guarddogid.com/), was a Chael Sonnen sponsor. Guard Dog ID introduced their new ID theft protection mascot, Armor. The logo and brand was displayed on Sonnen’s fight trunks and corner banner for an estimated 3 Million pay-per-view and satellite viewer fight fans to see.

Sonnen, whose career has always rested on his outstanding wrestling, took down Silva every round and methodically wore him down with short punches to the head and body. A seemingly lethargic Silva generated little offense from the bottom, other than occasional elbows, including one that opened a deep cut near Sonnen's left eyelid in the fourth round.

You can see more MMA UFC 117 fight summary and play-by-play recap at:
http://content.usatoday.com/communities/mma/post/2010/08/...

On July 26, 2010 Guard Dog, Inc. (Stock Symbol: GRDO) announced a sponsorship agreement with MMA Ultimate Fighting Championship’s® (UFC®) top contender,
Chael Sonnen.

On July 28, 2010 Guard Dog, Inc. issued a press release clarifying their relationship with and sponsorship of MMA Fighter Chael Sonnen. Guard Dog, Inc. stated that they have no business or sponsorship relationship with Zuffa, LLC  dba Ultimate Fighting Championship® . Guard Dog, Inc. and Guard Dog ID’s brand enhancing and advertising agreement is with Chael Sonnen and does not involve the UFC in any manner.

Chael P. Sonnen is the #1 contender in the UFC’s Middleweight Division (185 lbs.). He is currently ranked by Fight! Magazine as the # 1 Middleweight in the World. Just like a true champion who trains and prepares every day for his next opponent, Guard Dog methodically prepares and improves its strategy to fight one of the fastest growing crimes in the nation - Identity Theft.

This relationship is symbolic of the Guard Dog objective in fighting a very powerful crime. The UFC is one of the fastest growing spectator sports and provides Guard Dog with several opportunities to present our brand to millions of viewers. This is an initial step to introduce the Guard Dog ID program to a younger demographic.

Guard Dog ID has been in the strategic planning stages to roll out their Identity Theft Protection Solutions products to key college campuses around the country. Guard Dog has strategically timed the introduction of the Chael Sonnen agreement to support the upcoming launch of a ‘Student Awareness Campaign’.

As part of our branding efforts, Guard Dog created a new mascot ‘Armor’ that will relate to this younger generation. During the MMA UFC fight Guard Dog ID’s mascot logo was displayed on  Chael’s fight trunks. The agreement with Chael Sonnen will showcase the Guard Dog brand on his fight trunks and corner banner for all fights over the next year. Chael will also be assisting Guard Dog in the fight against identity crime by participate in upcoming marketing campaigns. According to James Watson, CEO and President:

“The student and younger generation have become one of the most vulnerable groups when it comes to identity crime, and including an individual like Chael with our new mascot ‘Armor’, will provide a very powerful combination for introducing a range of effective promotions. We have a lot of exciting plans that will present the Guard Dog brand to students and the younger generation as they transition into a more prominent consumer role.”

For more information on MMA UFC fighter Chael Sonnen, Guard Dog’s new mascot “Armor” and interview updates visit https://secure.guarddogid.com/investor-relations/.

About UFC:

Started in 1993, the Ultimate Fighting Championship® (UFC®) brand is a professional mixed martial arts organization offering the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nevada, UFC® produces over twelve UFC live Pay-Per-View events annually and 30 live arena events around the world. UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s Versus network.

Globally, UFC programming is broadcast in over 130 countries, territories and jurisdictions, reaching 430 million homes worldwide, in 20 different languages.

About Guard Dog ID:

Guard Dog ID (See https://secure.guarddogid.com/) provides identity theft solutions for individuals, groups and corporations to help educate consumers, offers guidelines and tips for safeguarding personal information, and cutting edge technology to promptly and effectively remediate identity breaches.

About Guard Dog Inc:

Guard Dog Inc is a publicly traded company which trades under the ticker symbol GRDO.

All current and potential shareholders are further encouraged to visit our Investor Relations page https://secure.guarddogid.com/investor-relations/ for more details regarding the Company and features in this announcement.

Source: EmergeNews.com Growth Stock News Site. This is not an official Guard Dog, Inc. (Stock Symbol: GRDO) press release.

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