Goodbuzz Inc. Expands Development Services To Include Mobile

Aug. 9, 2010 - PRLog -- Goodbuzz, a full-service digital agency that connects brands to consumers through participatory media, will now offer mobile as an integrated service.  Where once Mobile Marketing was viewed standalone, vertical medium, Canadian Digital ad agency, Goodbuzz is embarking on a new policy of adding mobile to cross-channel advertising created and deployed for it’s clients.  The new offering will also help the agency with mobile media planning and buying as well as proprietary measurement. All while maintaining central standardization and aggregating the collective intelligence into one data set.

The wealth of knowledge accumulated will provide an independent level of intelligence about how Canadian consumers are actually interacting with the mobile elements of our integrated campaigns.

Goodbuzz President, Andrew Giles expands, “it sends the message to both our clients and the industry that mobile is a mature and potent marketing opportunity today, and going forward we believe it will only become more so.  From that perspective we’re emphasizing with our clients that we’re taking the mobile opportunity very seriously, and we believe they should as well.  Goodbuzz are building and validating the model from a business, staffing and production standpoint in Toronto, with a long-range goal to scale the platform to support their entire network.”

As to why Goodbuzz is expanding building out Mobile teams Giles explained,  “When we looked at the historical assessment of mobile work being done for clients, it was both surprising and exciting to see how much mobile work the agency was doing organically.  
We’re hoping that standardizing and formalizing our approach to mobile will allow us to execute more strategically, efficiently and in a more scalable way.  Because the agency is fully integrated through the line in its services, this expansion provides an ideal environment for mobile because of the understanding that mobile really functions well when it’s embedded into the creative and media fiber of a brand’s campaigns.”

ABOUT GOODBUZZ
Award-winning digital agency, Goodbuzz™ creates participatory campaigns that entice consumers to play, create, and share brand experiences.  Goodbuzz focuses on developing 'branded utility' - moving away from interruptive 'push' models towards more meaningful ways of connecting.  For more information, please visit www.goodbuzz.ca or e-mail info@goodbuzz.ca

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Goodbuzz™ is a Toronto-based digital agency that creates campaigns that entice consumers to play, create, and share brand experiences. We focus on developing 'branded utility' - moving away from interruptive 'push' models towards more meaningful ways of connecting. For more info, please visit www.goodbuzz.ca