“We are absolutely thrilled and honored that we were the agency selected to champion this fantastic brand,” says Sam Chiodo, Principal and Chief Marketing Officer of DRIVEN. “This is an exciting market segment to be in, especially with a company like ABC that is such a consistent force.”
The new relationship will serve as a launch pad for ABC to leverage the iconic brand and retail presence that they have built in the marketplace with memorable campaigns including commercials featuring Gordon Hartunian, the company’s founder. “We’re very excited about working with ABC,” says Brian Cusac, one of DRIVEN’s four Principals and Co Chief Creative Officer. “This is a company that has been doing fun, effective, work for years and when your clients are into smart work, you’ve got a huge advantage in the marketplace already.”
“It’s always a learning experience when you’re forming a new partnership with an agency,” said Michael Shelby, Director of Advertising/
DRIVEN was started by four young Detroit ad agency veterans over five years ago and is a full-service agency with 10 full-time staffers and a stable of seasoned creative professionals.
“Our mission is always about producing great ideas and effective solutions for our clients,” says John Cymbal, one of the four DRIVEN Principals and Co Chief Creative Officer. “The folks at ABC know how important a strong brand presence is, so we’re excited to be a part of the team.”
Along with addition of ABC Appliance, Inc., DRIVEN’s client list is made up of many Michigan based companies including Wayne State University, Founders Brewing, United Road, Westborn Markets, Berger Chevrolet, The LaFontaine Automotive Group, Matick Chevrolet, Elite Defense, The Elia Group, PEP Stations, All American Pet Resorts, LogicPlug, TechTown and several others that are out of state.
“We just keep it simple, do smart work, and try to have fun,” says Kevin Woods, Principal and Chief Executive Officer for DRIVEN. “We work hard and smart for our clients and in the end, they can see the results.”
With more than 58 stores and 1,700 employees, ABC Appliance, Inc., is one of the leading consumer electronics retailers in the Midwest. The company was founded in 1964 by the company’s Chairman, Gordon Hartunian and remains a family-owned business. Stores in the ABC Appliance family include ABC Warehouse, Hawthorne Appliance, U.S. Appliance.com and Mickey Shorr. For more information about ABC Appliance, Inc., go to http://www.abcwarehouse.com.
DRIVEN is a small “think-tank”
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DRIVEN is a full service advertising agency made up of professional renegades and rebels from the world of “big” advertising. They bring the experience of working on some of the largest brands in the world. Visit www.drivensolutionsinc.com for info.