Brianna Sylver and Cori Schauer will lead a workshop at the QRCA 2010 Conference in Philadelphia

Aug. 6, 2010 - PRLog -- Chicago, IL – Brianna Sylver and Cori Schauer will speak at the Qualitative Research Consultants Association 2010 Annual Conference (QRCA-2010) happening in Philadelphia, October 13-15. The theme for this year’s conference will be “Innovation, Instinct and Vision.”

Brianna and Cori will present a workshop entitled: “Organize, Visualize and Collaborate: Using Graphic Design Frameworks in Analysis to Achieve Deeper Insights.” They will share five frameworks borrowed from the graphic design field, which they use to analyze research data. Each framework allows them to organize and display data in new ways, and yield fresh insights that can’t be achieved from reading project transcripts or notes alone.

Brianna explains, “Each of the five frameworks that we’ll share in this workshop are tools that can be used differently dependent on the project’s objectives. At times they can be used as tools for data collection, in some cases to facilitate the analysis of data collected and in other instances, as diagrams or maps to succinctly communicate and share ideas with executive and design teams.

Coming from the Design field, I’ve learned a lot from the QRCA community thus far. I’m excited to offer content back to them that really represents Sylver Consulting’s path to Market Research.”

Cori adds, “The design research field has utilized visualization tools for a long time, and I’m excited to see how researchers from other qualitative backgrounds will respond to the frameworks we present. I expect Brianna and I will learn just as much as our participants, specifically how the qualitative research community might employ these frameworks in ways we hadn’t thought of previously.”

The workshop is for anyone who wants to learn concrete visualization methods for extracting deep insights from any data set. For more information please visit
http://www.qrca.org/displaycommon.cfm?an=1&subarticlenbr=...

About QRCA 2010 Conference

The QRCA Conference is the largest gathering of professional qualitative research decision-makers in the industry.

Conference Dates: October 13-15, 2010
Location: Philadelphia, Pennsylvania
Hotel: Sheraton Philadelphia City Center


About Brianna Sylver

Brianna Sylver, president of Sylver Consulting, has worked with organizations such as NASA, Marriott International, and Frito-Lay, conducting customer-driven innovation initiatives. She’s a specialist in Design Ethnography, Creative Problem Solving, and Innovation, having spoken and written on each topic nationally and globally. She’s also received public recognition for her contributions to the field of innovation from the Product Development & Management Association (PDMA) and HSM Management in Brazil.

Brianna holds a Master of Design degree in Human-Centered Communication Design and Strategic Planning from the Institute of Design, IIT and a BFA in Communication Design from the University at Buffalo, SUNY.


About Cori Schauer

Cori Schauer is an ethnographer in the User Centered Technologies group at NASA Ames Research Center. Her projects focus on helping the Mission Operations Directorate at NASA Johnson Space Center understand and visualize their processes, culture, and position in the aerospace market so they can prepare for post-Shuttle work.

Cori has 12 years experience using qualitative research methods for a wide range of sectors and clients including the American Cancer Society, The New York Times, Kraft, and Radio Shack. She has a BA in Professional Writing, English, and Cultural Anthropology and a Masters of Design in Communication Planning and Information Design from Carnegie Mellon University.

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Sylver Consulting is an international innovation research and strategy firm. They help companies better understand who their customers are by leveraging customer-driven innovation research methods and tools. They then facilitate companies in translating their newfound knowledge into new growth opportunities for their organization. For more information, please visit www.sylverconsulting.com or send an e-mail to info@sylverconsulting.com