The IAQ Industries’ Marketing Newsletter Reaches a New Milestone

Aug. 6, 2010 - PRLog -- The Environmental Marketer newsletter was launched in 2007 as a free resource to help environmental professionals grow their companies and today has reached a new goal.  The complimentary monthly marketing publication is now received by over 4,000 IAQ professionals from across North America and beyond.

The Environmental Marketer was started by Cochrane & Associates, LLC, the industry’s only dedicated marketing, public relations and business development consulting firm.  The company was founded in 2006 by Paul Cochrane, a veteran IAQ marketing professional.

Past issues have covered such topics as designing your company’s website to build trust, utilizing social media, online videos, direct mail, understanding customer’s wants and needs, advertising budgets, the future of blogging and how images on a company’s website can help boost their search engine optimization.

“Our goal was to reach 4,000 viewers by the end of this year and we are delighted to have met that mark so early in the year,” reported Paul Cochrane, President of Cochrane and Associates.  “The Environmental Marketer was launched several years ago and we started with less than 1,000 readers.  It is great to be able to touch so many in the industry with ideas they can implement to help grow their IAQ and environmental businesses.  In addition to the electronic newsletter, we launched the IAQ Video Network portal in March of this year at http://www.IAQTV.com where industry videos can be posted for free,” he continued.

Industry professionals can learn more about marketing their business or view the archives and register for the free newsletter by visiting http://www.cochraneassoc.com.   Cochrane & Associates can also be contacted at info@cochraneassoc.com or (602) 510-3179.

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About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies and continues to be an innovator in the industry. They are also the founders of the IAQ Video Network.