SuperMedia Creates Game with Biggest Online Prize Ever Offered: $5 Million!

PRLog (Press Release) - Aug. 5, 2010 - SuperMedia Creates Game with Biggest Online Prize Ever Offered: $5 Million!

DALLAS, August 5, 2010 – Dallas-based SuperMedia®, publisher of the SuperYellowPages® and Superpages.com®, has created an online instant-win game with the largest single prize ever offered: the $5 Million SuperGuarantee game (www.SuperSpendingSpree.com).  Players can win the $5 million* grand prize or one of more than 7,000 other prizes ranging from $25 to $25,000.

There is no cost or purchase required to play and the game can be played on both desktops and mobile phone platforms.  In addition to the $5 million opportunity, players can win one of 40 $25,000 prizes or other $25 and $50 prizes.  The game continues through March 2011.

Mastermind (www.MastermindMarketing.com), a social, mobile, digital, promotion agency, created the online game for SuperMedia (www.SuperMedia.com), to drive traffic and sales for the company’s SuperYellowPages, Superpages.com and SuperpagesDirect.  More than 200,000 people have played the online game since it launched in January 2010.  

“The Super Spending Spree has the largest instant-win prize ever offered online, with not just the largest-ever single payout, $5 million, but offering more than 7,000 other prizes,” says Mastermind president and COO Joe Schab.

The game is driving awareness and participation in the company’s SuperGuarantee program, a free consumer-focused program designed to take the guesswork – and worry – out of hiring a contractor or service provider to perform home improvements, repairs, or other projects.  When someone needs a service provider, using a business backed by the SuperGuarantee® program means they will get the job done right or SuperMedia will step in and help to make it right.  Businesses covered by the SuperGuarantee are only found on Superpages.com® and SuperYellowPages®.


$5 Million Super Spending Spree Official Rules: http://www.superspendingspree.com/rules.php.

About Mastermind
Mastermind is the Southeast’s leading social, digital and promotion agency. The agency brings the most innovative techniques to bear for its clients.  Today, through its proprietary “Involvement Marketing” platform, the agency is using social, mobile, digital and promotion to mobilize, motivate and activate client campaigns.  Mastermind programs increase acquisition, sales, cross-sell, retention, loyalty, and customer satisfaction, resulting in higher ROI.

Mastermind is honored to work with leading brands such as Verizon, BMW, Tele-Atlas, Coca-Cola, and UPS, among many others.  Its industry expertise cuts across a range of industries, including automotive, financial, grocery, health care, media, non-profit, restaurant, retail, shipping/logistics, sports and entertainment, and telecom/cable.

The agency is ranked in the Top 35 Integrated Marketing and Promotion Agencies by Advertising Age and has been one of PROMO 100 for more than 25 years.  Mastermind is based Atlanta, with staff in Los Angeles, Dallas and New York City.  For more information, visit Mastermind online at www.mastermindmarketing.com.

*Paid as an annuity. No purchase necessary. Internet access required. See Official Rules for details at SuperSpendingSpree.com. Game ends 3/31/11.