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Awakening America's Taste for Olive Oil: Sanders' New Website Offers More Than an Online Store

Slick New Website is Peppered with "Out of the Ordinary" Olive Oil + Education + Entertainment Foodies, wine aficionados and their "wannabes" can find a valuable resource in this new website and online store.

Aug. 4, 2010 - PRLog -- Why would an online food store offer more than just a shopping cart for its visitors?  

For Crush+Press CEO Bill Sanders, the primary vision for the site is to share his passion and joy for extra virgin olive oil, fine wine and a healthy lifestyle through tools and resources found throughout his website.  The rest is "just gravy."
Bill Sanders, founder and CEO of Crush+Press, a company  dedicated to sharing the flavors and benefits of real handcrafted extra virgin olive oil, wines, and gourmet foods, unveiled its online store today.  As part of the Crush+Press website and community, the boutique online shopping site boasts much more than the opportunity to purchase out-of-the-ordinary extra virgin olive oil.   Sanders, the U.S. spokesperson for 100% Tunisian Olive Oil and contributing writer for "Olive Oil Times," is creating a growing community of food enthusiasts for whom a healthy lifestyle is a key focus.  The new store features functionality that makes it easy for the shopper to make selections and purchases.  Setting it apart from other shopping sites, "olive oil evangelist" Sanders inserts his unique, entertaining and pithy flair for sharing details throughout the website, its corresponding Insider blog, the C+P Twitter, Facebook and LinkedIn pages.  Vivid detailed descriptions are used to capture the rich essence of products offered in the site's Olive Oil Store and Chef's Pantry, designed to offer items which would likely be found in discerning food enthusiasts' pantries.  

The online store makes it easy for consumers to find the perfect olive oil and gourmet pantry product to suit any occasion.  You may select your olive oil based upon its origin if you are "in the know."  If you prefer, you can select products by flavor style, price range or you can peruse the Super Deal of the Day, the top sellers and new products.  A unique characteristic of the new site that makes browsing the store's online "shelves" into more of an experience rather than a mundane task, Sanders offers suggestions for pairings, often weaving his real life sojourns into the descriptions.  Furthering his mission to educate visitors about the flavors and benefits of these healthful "juices," Sanders' offers complimentary quips, tips, recipes and product recommendations.  In addition, Sanders' site will soon feature video interviews with his products' growers to help share each individual product's story.

Without leaving the comfort of your own desk, you can follow Sanders' adventures as he travels the globe visiting the world's finest olive oil farms and wine producers.  Recently, Sanders shared his business and cultural adventures during  the 100% Tunisian trade mission and his southern Mediterranean travels via a multimedia journal that included notes, photos and video entries within the Crush+Press blog and social media outlets.

Bill Sanders stated, "I'm delighted with the opportunity to be able to share the joys of fine extra virgin olive oil, boutique products and much more in an interactive community of food and wine enthusiasts. The website is designed to offer visitors an enjoyable and entertaining "experience" with the added benefits of learning as they browse and shop around."  He added, "It's about creating an online environment that changes the way people think about extra virgin olive oil and promotes healthy lifestyles."

A frequent contributor in print and online publications, Sanders has also been featured as a special guest on television news segments, at industry trade shows and at food and wine festivals.  Sanders is available to share his expertise and travel stories with groups and organizations, adding a memorable "flavor" to any  special event, speaking engagement, demonstration, video and virtual event.  For more information about Bill Sanders and Crush+Press, visit www.crushandpress.com or contact Bill Sanders at 202-966-8530.  

Join the conversation:  Become a Fan on Facebook, join the Crush and Press blog, http://www.twitter.com/crushandpress and get "LinkedIn."  Photo 1:  Crush+Press launches online store.  Photo 2. Crush+Press CEO Bill Sanders awakens our taste in olive oil.

•Greece has by far the largest per capita consumption of olive oil worldwide, over 26 liters per person per year - "California and World Olive Oil Statistics"
•The US consumes a mere 8% of the world's olive oil, approximately .5 liter per capita annually - UN Conference on Trade and Development
•Olive oil can provide heart health benefits such as favorable effects on cholesterol regulation and LDL cholesterol oxidation, and that it exerts antiinflamatory, antithrombotic, antihypertensive as well as vasodilatory effects both in animals and in humans - Covas MI (March 2007). "Olive oil and the cardiovascular system". Pharmacol. Res. 55 (3): 175-86

As founder and CEO of Crush+Press, Bill Sanders is a widely recognized authority on olive oil and wine.  The Kentucky-raised gourmet offers a rare combination of culinary expertise and a resume of success across an array of businesses and lifestyle interests.
Mr. Sanders' proclivity for olive oil ultimately led to University of California-Davis' Sensory Evaluation of Olive Oil. A subsequent educational focus on wine prompted his professional studies at the Culinary Institute of America-Greystone in Napa, leading him to achieve the French Wine Society's Master-Level Certificates for the Rhone and Provence regions.  Mr. Sanders continues his studies through visits to prominent olive oil and wine regions throughout the world.  For a complete Biography of Mr. Sanders visit www.crushandpress.com/about.    

•Crush+Press website [crushandpress.com]
•Crush+Press blog [crushandpress.blogspot.com]
•Facebook  [facebook.com/crushandpress]
•Twitter   [twitter.com/crushandpress]
•LinkedIn  [linkedin.com/in/crushandpress].

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Founded by culinary expert Bill Sanders in 2009, Crush and Press, LLC (Crush+Press) is a company that promotes the enjoyment of extra virgin olive oil by providing consumers and businesses with information about the proper and healthy use of olive oil as well as different ways to explore wines. The Washington, DC-based firm provides information, training and tips for exploring, using and enjoying olive oil and wine. Crush and Press enables web visitors to purchase olive oil and other gourmet food products through its online store. For more information, visit www.crushandpress.com, email bill@crushandpress.com or call 202-966-8530.

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Contact Email:
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Source:Gretchen Kihm-Stegall, Crush+Press
Location:Washington - District of Columbia - United States
Industry:Food, Lifestyle, Shopping
Tags:Olive Oil, Online Food Store, Wine Enthusiast, Extra Virgin Olive Oil, Bill Sanders, Crush+press, Crush And Press
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