Strategic Momentum President Richard Eppel To Speak On Innovation at Product Camp Austin

Aug. 4, 2010 - PRLog -- Richard Eppel, president of Strategic Momentum, is on the agenda for this Saturday’s Product Camp Austin event being held at the AT&T Conference Center at 1900 University Avenue.   The workshop title is “Looking for Innovation in All the Wrong Places.”  Go to http://productcampaustin0807.eventbrite.com/ for the details.

Richard Eppel will be doing a workshop on designing products and services the customers want to buy.  What a concept!  The workshop will address and answer some key questions; (1) Why is the batting average for product development approximately 20%? (2) Why should you relook at the traditional “voice of the customer” approach? (3) If the traditional approach worked, then why do you have such a low batting average?  (4) If we had an accurate method of defining product requirements, then why do we call the product definition phase, the “fuzzy front end?”

The workshop will show that the primary reason for the low batting average is that companies are looking for innovation in the wrong places.  This workshop will discuss what it takes to look for innovation in the right places and in the right way by taking a concern oriented approach rather than a solutions oriented approach. Customers know what job they want to get done, the level of importance, and their level of satisfaction with the current approaches. Approached this way developers can do what they do best:  provide innovative solutions.

Richard Eppel has been a business leader in the hi-tech industry for over 30 years with strong corporate turnaround experience.  Strategic Momentum works with clients to develop a team-based, strategically oriented organization capable of effectively responding to a rapidly changing marketplace.  

If you have any interest in increasing your ability to develop products and services customers want to buy, contact Strategic Momentum today and schedule a consultation.

Strategic Momentum
http://www.strategic-momentum.com
512-487-7152
rceppel@strategic-momentum.com‎