Nexage Announces Major Platform Upgrade for Optimized Mobile Ad Mediation & Optimization

Aug. 4, 2010 - PRLog -- BOSTON – Nexage (www.nexage.com), a leading provider of mobile monetization solutions for publishers and application developers, today unveiled a major upgrade to its platform that will enhance performance and scalability for its clients, including some of the largest volume publishers and developers in the mobile industry.  The platform enhancement is the first in a series of upgrades and new product offerings that Nexage will be unveiling this year.

The platform upgrade has allowed Nexage to double the volume of ad requests it processed between Q1 and Q2 and quadruple capacity, while cutting latency time in half and reducing operational costs by two-thirds.

“Nexage Mediation meets the needs of publishers and app developers with strict brand guidelines, high volumes, multiple sales channels, and properties across disparate platforms, such as Thomson Reuters, AirG, Westwood One, Ubertwitter, and Digg,” said Ernie Cormier, CEO & President of Nexage. “This infrastructure upgrade allows us to scale our customer base and footprint rapidly while delivering unparalleled value, reliability and efficiency to our customers.”

This infrastructure upgrade will enable Nexage to support its aggressive customer acquisition and product launch plans through the remainder of 2010.


About NEXAGE, Inc.

Nexage strengthens the position of publishers and developers in the mobile media marketplace. We bring a broad set of mobile advertising solutions to market that enable publishers and developers to increase the revenue generated from their mobile content while reducing operational costs, including Nexage Mediation - a full-scale mediation and optimization engine that gives publishers and developers access to 50+ ad sources, an SDK Suite, Ad-Screening for Publishers, access to rich media, and more. Current Nexage clients include Thomson Reuters, Digg, Associated Press, and Photobucket. Additional information is available at www.Nexage.com or follow us on Twitter at @Nexage.