Fresh on the heels of Lindsay Lohan’s release from jail, the survey of 1,050 U.S. adults, conducted by Surge Research, found that 56 percent of Americans prefer to read about celebrity crime more than any other type of celeb scandal, including celebrities entering rehab or making and distributing sex tapes. Surprisingly, only 18 percent of those surveyed said they want to see more coverage of a celebrity cheating on his or her spouse, indicating that the Tiger Woods and Jesse James affairs may have received too much coverage.
With their focus clearly on celebrity crime, Bloginity Networks asked respondents how they felt when they learned about a star being sentenced to time in jail. More than half of American adults (52%) said they feel validated when a celebrity is sent to jail, feeling the punishment fits the crime committed. Just 24 percent of adults surveyed said they are surprised to learn about a celeb going to jail because they normally don’t receive harsh punishment for their crimes, while 17 percent feel disappointed in the star who’s a role model for children.
“Interest in celebrity scandals has clearly shifted from affairs, divorce, rehab and sex tapes to crime and punishment; this indicates the public feels victimized by a history of celebrity bad behavior,” said Daniel Haim, Founder and CEO of Bloginity Networks. “Americans have an insatiable thirst for Hollywood gossip and while celebrity crime is currently satisfying their appetite, it’s yet to be seen if their preference is simply tied to the scandal of the moment.”
Respondents were also asked why they believed celebrity scandals have become so common today and nearly 70 percent of Americans indicated that celebrities don’t feel the rules or laws apply to them, making it the major cause of their outrageous behavior and subsequent problems.
The Bloginity Networks “2010 Scandalous Celebs” online survey was conducted by Surge Research, Inc. (www.surgeresearch.com)
About Surge Research
Surge Research Inc. is a leading global marketing research firm providing qualitative and quantitative research expertise and capabilities extending across all areas of marketing, communications, advertising and business. Surge Research offers multifaceted market research services including, omnibus surveys, public relations surveys, focus groups, competitive intelligence, customer satisfaction surveys, social media and social networking analysis, employee surveys, in-depth interviews, tracking studies and advertising research. For more information, please visit www.surgeresearch.com or call 347-283-8276.
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Surge Research, Inc. is a leading global marketing research firm providing qualitative and quantitative research expertise and capabilities extending across all areas of marketing, communications, advertising and business.