WILD Takes IFT 2010 Crowd on a “Vacation”

PRLog (Press Release) - Aug. 3, 2010 - Erlanger, KY  – WILD Flavors, Inc. (WILD) was excited to kickoff summer with its Raspberry Cupuaçu Relaxation & Rejuvenation Water. This exotic fruit blend combined cupuaçu, a tropical rainforest fruit, and raspberry to give a fresh fruity indication that both summer and IFT were well underway.

Through its wide-ranging research and analysis of the competitive landscape, the company has identified that consumers are longing for a getaway from work and stress. While a going on a typical vacation might be out of the question, WILD was brought the vacation to the consumer. WILD’s Flavor Chemists have been dreaming of their favorite vacation destinations – and they have created a range of flavors that capture the tastes and emotions surrounding these fun, and sometimes exotic, locales.

A couple of other “Vacation Destination” creations from IFT 2010 include a Lilikoi Float 100% Juice Beverage, offering a delicious combination of passionfruit (lilikoi) and vanilla flavors reminiscent of a day on a Hawaiian beach paradise. WILD also created a Jamaican Sunrise Juice Drink that consisting of a tropical blend of blood orange and banana. Add some flavor excitement to your product with these new flavors and many more – designed to be used in a variety of beverage and food applications.

For more information, please contact your current WILD representative or WILD directly at: www.wildflavors.com
or (859) 342-3600 / (888) WILD-Flavors.

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WILD is one of the world’s top privately-owned manufacturers of natural ingredients for the food & beverage industry providing specific flavors, colors & health ingredients in great tasting concepts using application expertise and advance technology.