Cheap, Discounted or Last Minute? Hype vs. Your Perfect Holiday

Aug. 3, 2010 - PRLog -- As the UK tourism market has been shocked several times with holiday companies and airlines collapsing and going into liquidation, we have been wondering; what is happening? Why is this happening? And most importantly how these "cheap holiday" providers are still working and offering this, despite continuous customer complaints about the holiday quality.

Does booking a "cheap" holiday mean that you have to sacrifice quality as well as reliability?

With ATOL, ABTA or whichever insurance there is, the holidaymaker will rest assured that they get their money back. However who would love to get stranded and forced to pay double, God only knows where you are supposed to find the money that is going to get you and your family back home, just because you booked your holiday with "cheap holiday" provider.

We have been in the tourism world long enough to understand that cheap means cheaper for the best quality, while there were someone out there that took cheap as ... well ... "cheap" in standards and services. You always get what you pay for. If it looks too good to be true then it normally is!

Discounted tour operators reserve a bulk supply of rooms with a hotel at a discounted rate; they then share this with their customers. However a cheap hotel will certainly give tour operators a cheap rate, not a discounted rate! You book a cheap/discounted holiday and you find huge hidden fees and charges; booking fee, credit card fee, weekend supplement to name a few. And when there are discounts ontop of original discounts even for 5* luxury you have to ask yourself – WHAT IS THE CATCH? Nobody will loose willingly.

Last Minute? Where has this phrase come from? It is understood that for a certain reason a customer would want to book a holiday and travel immediately and make a last minute request for an available place somewhere, but what is not understood is; What is the relation between being a last minute booking and being cheap. Actually a hard last minute order must be more expensive because you are asking for a hard thing to find, unless the last minute is about booking a place where nobody wants and you come so late that you take it with cheap rates.

We are sure that customers will finally be aware what is meant behind the words; cheap is cheap, discounted will lead to disaster and last minute will never be the way that it is defined. We have been using words like cheap and discounted on our website to define the actual, original best hotel deals with a good bargain, it has dawned on us that we are helping to spread the "cutting costs at any price' culture in the UK tourism industry.

We at SmashHolidays.com have decided to discontinue using these words on our website. Instead we will continue to provide the best quality hotels, the best quality places and the best quality customer experience at the best price, the same as what we have been doing for the last 30 years. We will just stand and provide people with real deals.

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Issued By: http://www.smashholidays.com

Republished at: http://blog.smashholidays.com

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