Marketing Expert to Speak at the Pensacola IAQA Chapter Workshop

PRLog (Press Release) - Aug. 2, 2010 - Paul Cochrane, the founder of the IAQ industry’s only dedicated marketing and public relations firm, Cochrane & Associates, will be presenting creative and cost effective marketing techniques to members of the Pensacola Chapter of the Indoor Air Quality Association (IAQA) later this month.

The Indoor Air Quality Association’s Pensacola Chapter has been providing professional forums for representatives from various industries the opportunity to share their experiences relevant to building sciences and indoor air quality.  This cross-industry sharing of information provides insight into new developments and solutions in the ever changing face of IAQ.

The presentation will take place in Pensacola, Florida during the workshop that occurs from 8 am until noon.  Topics from Mr. Cochrane’s presentation will include how to enhance a company’s marketing and public relations utilizing new technologies such as social media, online videos, internet marketing and ways to increase search engine optimization.  

Many industry professionals know Mr. Cochrane from his years as a vice president at Aerotech Laboratories, Inc.  Through the use of creative and strategic marketing initiatives he was able to help grow Aerotech from 9 employees to over 330 in just 4 years to position the company for sale in 2004 to a strategic European buyer.  

During the past 4 1/2 years he has presided over Cochrane & Associates and recently launched the IAQ Video Network. “The workshop in Pensacola is going to be a great event,” reported Paul Cochrane.  “Marketing an IAQ business has changed in many ways in recent years due to innovations in technologies.  Economic realities have caused companies to look for new ways to harness technology and do more with less.  Utilizing new technologies makes that possible,” he continued.

In addition to the upcoming IAQA Pensacola Chapter presentation, Mr. Cochrane recently completed presentations at the Philadelphia, Houston, Phoenix, Honolulu, Grand Rapids and Santa Fe IAQA Chapters.  Video reports of each of those workshops can be viewed at http://www.IAQTV.com.

Industry professionals can learn more about marketing their IAQ and environmental businesses by contacting info@cochraneassoc.com, visiting http://www.cochraneassoc.com or calling (602) 510-3179.

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About Cochrane & Associates, LLC
Cochrane & Associates is a business development, public relations and marketing consulting firm that specializes in the environmental, mold and indoor air quality industries. The company has worked with many of the industries’ leading institutions and companies. They are also the innovators behind the IAQ Video Network.