NanoMarkets Launches New OLED Lighting Market Research Service

Aug. 2, 2010 - PRLog -- Glen Allen, VA:  NanoMarkets, a leading industry analyst firm based here, today announced the launch of a new comprehensive market research and advisory service that addresses the growing OLED lighting market.   Details about the service are available on the firm’s website at http://www.nanomarkets.net/OLEDLight/Advisory_Outline.pdf.    

The firm’s first deliverable from the service will be the report, “OLED Lighting:  An Eight-Year Market Forecast (2010)” that will provide NanoMarkets’ numerical projections of the OLED lighting market over the next eight years as well as a discussion of how these might vary under various plausible scenarios.

About the Service:

The NanoMarkets OLED Lighting Market Planning and Advisory Service provides the most thorough analysis of the OLED lighting industry currently available.  Subscribers to this program receive a comprehensive package of market reports, research notes and research inquiry hours.  These elements are designed to provide an in-depth understanding of where OLED lighting will generate new business revenues in the next few years, the business case pushing OLED lighting forward and the materials and manufacturing developments behind this growth.

Reports:

There are five reports included in the NanoMarkets OLED Lighting Market Planning and Advisory Service that address market forecasts and projections, the business case for OLED lighting, an assessment of manufacturing capacity and capabilities, OLED lighting materials market trends and OLED lighting supplier strategies.    They can be acquired as part of the service or individually.

Report # 1: The Business Case for OLED Lighting:  In this report we provide a critical analysis of the business case for OLED lighting.  We examine the likely future performance and price scenarios for OLED lighting, examining different scenarios, with discussions of what this will mean for OLED lighting market penetration. Areas such as trends in luminance, lifetimes, efficiency, cost efficiency, etc. all receive a thorough analysis.  And we also look at how OLED lighting will fair in competition with HB-LEDs and fluorescent lighting including residential, commercial and industrial lighting, automotive/vehicular lighting, backlighting, etc.   The goal of this report is to present the technical and pricing requirements that OLED lighting must meet in order to succeed and to discuss how and when OLED lighting can meet these requirements.  

Report # 2 Manufacturing Capacity Analysis:  The ability of the OLED lighting industry to reach its full potential will depend heavily on its ability to build sufficient capacity – and of the right kind – to meet demand.  The exciting news is that today, important companies such as GE are building pilot plants, enabling the first high-volume OLED lighting products to market.  However, many open questions remain.  How and when will the first mass production plants for OLED lighting appear?  Who will build them?  Will they be R2R or follow a different paradigm?  Will it be possible to mass produce OLED lighting so that it can become price competitive in some sense with CFL and other established lighting technologies?  The objective of this report is to analyze the implications of what we have seen so far from OLED manufacturing and then provide our forecast for how ramp up will occur as well as to provide our assessments for the impact on the OLED lighting business.

Report #3:  OLED Lighting Materials Market Trends and Impact:  As the OLED lighting business evolves, we believe that both electrode and active OLED materials will have to develop to meet the specialist color, luminance, and pricing needs of lighting.  We can already see intense efforts to develop white OLEDs for lighting applications as well as a strong interest in the ITO-less OLED light.   In this report NanoMarkets provides an analysis of how developments within the materials space will impact the development of the OLED lighting market.  In addition to providing a discussion and analysis of the key materials trends, the goal of this report is to provide a guide to success in the OLED lighting space for companies involved in the supply of OLED materials, coatings and substrates.

Report #4 OLED Lighting Supplier Strategies:  There are now about 30 companies actively developing products for the OLED lighting space.  These include the largest lighting firms (e.g., GE, Osram and Philips), specialist OLED firms (e.g., Novaled and UDC) and luminaire/fixture firms (e.g. WAC Lighting).  New firms are joining this list all the time and each has its own product/market strategy.  This report builds on NanoMarkets almost four years of experience covering the OLED lighting space during which time we have interviewed many of the key players and come to understand their goals and motivations from an insider’s perspective.  Based on this knowledge and understanding this report presents NanoMarkets’ opinions on the strategies of OLED lighting suppliers and our assessments on their likely success, challenges and potential for failures.  

Report # 5 OLED Lighting Market Forecasts:  This report is also based on NanoMarkets’ years of experience analyzing the OLED lighting business.  It presents our forecasts of the OLED lighting market broken out in volume and value terms across the key application markets: residential lighting, industrial and commercial lighting, backlighting, vehicular/automotive lighting, etc.  To produce these projects we take into consideration manufacturer plans, likely consumer acceptance, historical patterns for market evolution in the lighting market, regulatory changes and many other factors.  We also discuss likely patterns for the substitution of conventional lighting by OLED lighting; a key factor in any forecast, since OLEDs represent a completely new form of lighting that won’t replace existing light bulbs and tubes on a one-to-one basis.   The main objective of this report to provide clear numerical projections of the OLED lighting market over the next eight years.  And in addition to our main forecasts, we also discuss how these might vary under various plausible scenarios.


Research Notes:

The NanoMarkets OLED Lighting Market Planning and Advisory Service also includes monthly Research Notes.  These will provide our thoughts and opinions on major developments in the OLED lighting space, as well as updates on our opinions expressed in the main reports.  Whenever new developments and trends appears we will provide our ideas and opinions on what this means for the OLED lighting business.  We believe that the thoughts expressed by us in the Research Notes will be an effective tool for designing and refining strategies in the OLED lighting business.

Inquiry Hours:

This Service also includes pre-negotiated hours of inquiry time.   This provides subscribers to this service the opportunity to discuss their specific concerns with NanoMarkets.  This time can be used to discuss current or possible future market developments, examine in more depth some of the conclusions found in our reports, or to review existing market strategies.  Inquiry hours enable subscribers to tailor our service to their specific needs.  They also present subscribers with the chance to present their own ideas and concepts for feedback from NanoMarkets’ analysts.

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NanoMarkets, a Virginia-based analyst firm offers market research and analysis coverage of advanced materials and emerging electronics and energy markets. Visit www.nanomarkets.net for a full listing of NanoMarkets' reports and other services.