Annie Jennings PR On Book Marketing For Sales - First Steps To Create Book Publicity Of Your Dreams

Aug. 1, 2010 - PRLog -- BOOK PUBLISHING SKYROCKETS OVER THE LAST FEW YEARS:  

With the self publishing and print on demanding publishing industry experiencing rapid growth, there are over 1 million published authors all wanting book marketing and book publicity.

This 1 million number is the approximate number of book published (without including e-books) in 2009 and that 1 million represents an increase from about 300,000 books publishing in 2006.

That’s a lot of new authors and a huge rate of growth.

That’s a lot of authors wanting to know more about book marketing and marketing for book sales.

Oh, and not to mention the overall decrease in book sales recently due to the recession.
Ok, so we have huge supply and decreased demand.  Sounds like book authors need a strategy created for this economic and business scenario.

ENTER ANNIE JENNINGS PR, COMPETITION EXPERT:  

Enter Annie Jennings, former Wall Street Trader (meaning she understands the law of supply and demand) and has competed to win in one of the most competitive environments in world – Wall Street.  But for the past 15 years, Annie has worked in publicity, book promotion and book authors on TV show, radio shows leading the way for authors and experts to success in publicity and in the media.

“Business cycles, supply and demand don’t scare me,” says Annie Jennings, Business and Media Strategist & CEO of the National Public Relations Firm, Annie Jennings PR.   “You just adjust your strategy to take the business scenario in consideration.

So what does that mean to the 1 million authors wanting to know how to market their books for sales?

MARKETING FOR BOOK SALES – THE BOOK MARKETING FOR SALES STRATEGY WHEEL:  

Annie Jennings of the national PR firm, Annie Jennings PR, has identified a marketing for sales wheel with each spoke representing a strategy.  Here are the first three book marketing for sales spokes:

BOOK MARKETING FOR BOOK SALES #1 - BE THE BRAND – BE THE EXPERT – BE THE AUTHORITY:  

Readers want to buy knowledge and insight from credible sources. They will ask themselves before buying a book, “who is doing the talking” and “why does their knowledge interest me?  Do they know something I don’t know but want to?”    Be the authority in your field.  Be a trusted source of information.   Be the brand and be the author they KNOW, LOVE, TOUCH (in that you are accessible, visible) and most of all TRUST.  

•   NEW TERM – THE KNOW, LOVE, TOUCH AND TRUST FACTOR

BOOK MARKETING FOR BOOK SALES  #2 - Build Community (People who you would like to buy your book at some point in the future):  

Build relationships with your community in advance, not just when your book is ready.  While you are writing your book (and if your book is already published you can start right now), go meet the owners of the book store and  get to know the independent book store owners.  Build business friendships by emailing a nice thank you and suggest you get together for coffee.  When your book comes out or after a while, you are able to ask for an opportunity for a book signing or workshop presentation with their store.  

BOOK MARKETING FOR BOOK SALES USES FRIENDSHIP MARKETING:  

Annie Jennings PR calls this friendship marketing.  After all, the fun of marketing your book is creating new friendships, touching lives, and creating new opportunities.  Also, these new friends might have some great leads for you that can help you land lots of opportunities.  

Remember, the people who are working in the book selling culture in your community can help you tremendously with leads, knowledge and opportunity.  Friendship marketing  is not about how much can I get from you,  but more of how can we get to know each other better to see if there is a friendship and a mutually beneficial relationship between us.

NO ONE likes it when you see them as a stepping stone, an agenda or a means to another end.  The key to successful friendship marketing is to enjoy the fun and excitement of living your book in motion.   Sales will happen, but later.  Be patient.  

BOOK MARKETING FOR BOOK SALES #3 - Create a Author or Book Website So Reader Can Find out All They Need to Know to Buy:  

Be well represented on the internet.  The first and easy thing to do is to create a book page or section on your expert site or create your own book site.  Create a clean looking website that is a good reflection on the quality of your content.  Avoid building cheap looking sites.  Your book site and website is the place to invest your money and in yourself and your book since your website is how you will be evaluated.  Good?  Or not good?  T

he blink factor (blink factor is instant impression of good or bad) will be in play when visitors come to your site.  Do I trust this expert?  They will get a YES or NO answer within seconds of visiting your page.  It better be good!  

Be sure to have a professionally written BIO, book summary and maybe even offer the first chapter free (like Amazon does on Kindle preview).  If your book is good, and readers enjoy the first chapter, what’s standing in the way of the sale?  Nothing!

Want more publicity action?  Check out http://www.anniejenningspr.com

Want more book promotion knowledge?  Go to http://www.anniejenningsbookpromotion.com

Want lots of publicity tips and PR strategy?  Go to http://www.anniejenningspublicity.com

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Annie Jennings PR is a National Media Strategist providing publicity, branding and marketing and media packaging and development strategies to experts, analysts, businesses, corporations and individuals including book authors. Contact Annie Jennings at http://www.anniejennningspr.com