In her research, she discovered a huge issue - hair and skin product companies were putting glycerin in almost every single product. But why was that such a big deal, when most people feel they want glycerin, or other humectants in their hair and skincare products?
Humectants work by attracting moisture from a humid environment. But if you live in a dry environment, humectants will remove any moisture you have in your hair and evaporate it into the environment. Humectants work by attracting moisture, but Bear Fruit Hair’s products work by putting the moisture into your hair, and with its range of ingredients, can seal moisture in with natural ingredients that allow moisture to keep coming into hair, unlike products which will actually lock moisture out. “Companies add tons of great sounding ingredients to attract the consumer, yet many of those ingredients are actually working against each other. While one ingredient is supposed to attract moisture from the air onto your hair, another ingredient is coating the hair, preventing the moisture from coming into it.”
As an international company, Bear Fruit Hair’s philosophy is to promote customer knowledge about how their environment interacts with their particular hair types, and to allow their customers to create products that work specifically for them. “Adding humectants to a product make great sense if you live near water, but if you’re in Arizona,for example, we want to allow customers to create a product without humectants.”
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Bear Fruit Hair is a natural hair care product company that uses pure, natural ingredients with its focus on moisturizing dry hair, and is the only company that allows customers to customize their own hair and skin care products.