Lab42 Survey Uncovers Huge Popularity Of Social Games

July 30, 2010 - PRLog -- Lab42, an innovative market research startup, today published results of a survey uncovering the huge popularity of social games. Lab42 identifies survey participants using social media and a unique algorithm to target specific demographics.

According to Lab42, social games have grown to be incredibly popular and commonly played. Almost all Facebook users take part in social gaming—only an astounding 5% of Facebook users do not play any type of social game. Furthermore, people devote almost 25% of their time on Facebook to playing social games.

In terms of which social games are the most popular, the survey reveals Farmville to be the most-played game on Facebook, with 18% of people playing it. Mafia Wars is the second-most played game on Facebook, with 17% playing it.

Another immensely popular social game is Foursquare. According to the Lab42 survey, 68% of people have at least tried Foursquare, and 54% play it on a regular basis.  For the people who do choose to not play Foursquare, 53% say that it is too time consuming to play, and 15% say that they do not see a point to the game.

# # #

About Lab42
Lab42 is a new kind of market research firm that uses social media and a unique algorithm to reach potential customers and ask them the important questions a business needs to answer. Lab42 targets very specific market segments by combing through millions of users on social networks to target the demographics that will provide the most relevant data.

Lab42, a Sandbox Industries company based in Chicago, was born to fulfill its own needs. Sandbox needed a quick and easy way to test new business concepts, and through this process, Lab42 emerged.