“We’re looking for over $50 million in sales,” says Basch. “Our plan going forward is to be #1 in Canada.”
In the article, Basch discusses the hurdles the company and the industry have faced throughout the economic recession, which have led to the improved efficiency of the business. Faced with a rollercoaster economy and rising gold prices, Polar Ice Diamonds has taken steps to cut expenses and focus on the margins of the company to make a comparable profit.
About Polar Ice Diamonds
Polar Ice Diamonds is Canada’s leading diamond wholesaler and jewelry designer. Known for excellent customer services and unparalleled product quality, Polar Ice Diamonds seeks to be the number one diamond wholesaler in Canada. A privately owned company, Polar Ice Diamonds has offices in Montreal and Toronto.
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