New market study, "Health and Wellness - South Korea", has been published

July 30, 2010 - PRLog -- Health and wellness food and beverages continued to record positive value sales growth during 2009. The range of available health and wellness products increased in diversity as major manufacturers continued to introduce new brands. However, it should be noted that sales growth remains at a relatively moderate level due to increasing competition from healthy packaged food and beverage products in other areas. Packaged food products made from 100% locally grown grains and ingredients are the...

Euromonitor International's Health and Wellness in South Korea report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Health and Wellness industry;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

For more information or to purchase this report, go to:
-  http://www.fastmr.com/prod/73556_health_and_wellness_sout...

Partial Table of Contents:

Health and Wellness in South Korea
Euromonitor International
June 2010
List of Contents and Tables
Executive Summary
Buoyant Activity Fuels Positive Growth in 2009
Rising Concerns Over Health and Food Safety
Naturally Healthy Packaged Food Leads Sales Growth
Fortified/functional Packaged Food Leads Sales
Positive But Moderate Projected Annual Growth
Key Trends and Developments
Economic Downturn Has Little Impact on Sales
Concerns About Food Safety Fuelling Demand for Health and Wellness Foods
Preference for Locally Grown Produce Grows
Introduction of Products With Multiple Health and Wellness Characteristics
Increasing Children's Health & Wellness Sales
Health and Wellness Becoming Mainstream
Market Data
Table 1 Sales of Health and Wellness by Type: Value 2004-2009
Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
Table 3 Sales of Health and Wellness by Category: Value 2004-2009
Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
Table 6 Health and Wellness GBO Company Shares 2005-2009
Table 7 Health and Wellness NBO Company Shares 2005-2009
Table 8 Health and Wellness Brand Shares 2006-2009
Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
Appendix
National Legislation
Advertising
Retail Distribution
Definitions
Summary 1 Research Sources
Lotte Chilsung Beverage Co Ltd
Strategic Direction
Key Facts
Summary 2 Lotte Chilsung Beverage Co Ltd: Key Facts
Summary 3 Lotte Chilsung Beverage Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 4 Lotte Chilsung Beverage Co Ltd: Competitive Position 2009
Maeil Dairy Industry Co Ltd
Strategic Direction
Key Facts
Summary 5 Maeil Dairy Industry Co Ltd: Key Facts
Summary 6 Maeil Dairy Industry Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 7 Maeil Dairy Industry Co Ltd: Competitive Position 2009
Namyang Dairy Products Co Ltd
Strategic Direction
Key Facts
Summary 8 Namyang Dairy Products Co Ltd: Key Facts
Summary 9 Namyang Dairy Industry Co Ltd: Operational Indicators
Company Background
Competitive Positioning
Summary 10 Namyang Dairy Industry Co Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
Table 15 BFY Beverages Company Shares 2005-2009
Table 16 BFY Beverages Brand Shares 2006-2009
Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
Table 21 BFY Packaged Food Company Shares 2005-2009
Table 22 BFY Packaged Food Brand Shares 2006-2009
Table 23 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
Table 24 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 25 Sales of Food Intolerance Products by Subsector: Value 2004-2009
Table 26 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
Table 27 Lactose-free Dairy Products by Type: % Value Breakdown 2006-2009
Table 28 Food Intolerance Products Company Shares 2005-2009
Table 29 Food Intolerance Products Brand Shares 2006-2009
Table 30 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014
Table 31 Forecast Sales of Food Intolerance Products by Subsector: % Value Growth 2009-2014
Headlines
Trends

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Fast Market Research is an online aggregator and distributor of market research and business information. We represent the world's top research publishers and analysts and provide quick and easy access to the best competitive intelligence available.