Peru's IT spending is forecast to stay in positive territory in 2010, with a robust economic recovery lifting IT investment, despite some business environment concerns. Government ICT spending accelerated towards the end of 2009 and should be maintained ahead of presidential elections in 2011.
Peru has one of the smaller IT markets in the Latin American region, but spending is projected to grow at a compound annual growth rate (CAGR) of 13% over the 2010-2014 period, making it one of the highest growth global IT markets. Total spending on IT products and services is forecast to approach US$1.9bn by 2014.
The Peruvian IT market has a significant geographic digital divide, with largely untapped markets beyond the capital Lima, which accounts for at least 80% of all PC sales. Per capita IT spending is projected to grow to US$59 by 2014, from around US$39 in 2010. The regional structure of the market will evolve, with slower growth likely in Lima, compared with the Peruvian provinces.
Industry Developments
After purchasing nearly 300,000 laptops in 2009, the scale of delivery of the government's computers for schools programme is expected to be reduced in 2010. The government has experienced logistical difficulties with estimates that only around 50% of computers procured through the programme in 2009 have made it into schools. This seems to have prompted at least a temporary pause with no new procurements announced in the first few months of 2010.
In March 2010 the Peruvian government signed an e-government agreement with South Korea. The agreement, between Peru's Transportation and Communications Ministry and South Korea's National Information Society Agency (NIA) will support South Korea's drive to strengthen e-government services in areas such as healthcare, education and education, and disaster prevention. Korea will also support Peru by providing related software.
Government spending accelerated towards the end of 2009 and this is expected to be maintained in 2010 despite a deteriorating fiscal position. Areas of opportunity could include health, pensions, tax and egovernment projects, as well as affordable computer and other digital divide programmes.
Competitive Landscape
Multinational vendors dominated in 2009, with HP the market leader with a share of above 50%, well ahead of main local market rivals Dell and Lenovo. HP was also the overall PC market leader in 2008, with a share estimated at around 40%, again ahead of its closest rivals. Peru, one of Latin America's highest growth PC and notebook markets, should continue to provide opportunities for multinational vendors.
One opportunity being targeted by software vendors is cloud computing solutions such as Software-as-
Computer Sales
Peru's computer hardware sales are forecast at US$619mn in 2010, and they are projected to reach US$965mn by 2014, growing at a projected CAGR of 12%. Peru's consumer PC segment should experience healthy growth this year. Retail sales are still less than 10% of the PC market, but recent distribution agreements by vendors and supermarket chains will drive this higher.
Software
Peru's software market is projected to be worth US$134mn in 2010, with the market reaching a value of US$225mn by 2014. In May 2010, leading Peruvian software distributor Nexus forecast that the local software market would grow by a high double-digit factor in 2010, thanks to better prices and more demand from provincial companies. Peru's software spending CAGR for 2010-2014 is projected at 14%.
IT Services
Peru's IT services market is projected to grow at a 14% CAGR in the 2010-2014 period. For a developing market, the percentage of IT market revenues generated by services is high, at around 32%, although this is in line with the region and lower than for Brazil. The growing level of investment in recent years in corporate management solutions is translating into demand for support and maintenance as well as more sophisticated IT services.
E-Readiness
Recent data from Peru's national statistics institute, IENI, suggests that nearly 75% of internet users use a public access point, compared with just 18.8% of users who use the internet at home, and 12.1% at work. Mobile telephony penetration is continuing to increase significantly and was up to 45.02% in Q307, up 31.3% year-on-year (y-o-y).
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