PRLog - Jul. 29, 2010 - WOODBRIDGE, U.K. -- Until now, we at RIDO HQ have been engaged in sales direct to the end user - (namely the uncomfortable cyclists of this world!). But, as you can imagine, we're not even scratching the surface of the market and now need help from cycling mad, RIDO-convert, marketing-savvy entrepreneurs around the world to take the brand and all it stands for in cycling comfort to a whole new level.
You may already be a successful bicycle and bicycle-parts distributor or retailer, or are involved in cycling in some other way and are now on the lookout for the 'next BIG thing' in cycling innovation; perhaps you're a former pro-rider who's now looking for a fresh, new business initiative that fully utilizes all your knowledge, experience and contacts in and around the industry; or maybe you have a successful business background in another field but your real love is cycling and you see this as an opportunity to combine the two.
And why now? Well, because in September/October this year we will be launching the long awaited RIDO Lt-series of super lightweight, 'Pro-Elite' road racing saddles that will not only look sensational but will offer both the same relief from perineal pressure as the R2 sports/leisure saddle and enable you to apply more power to the pedals on those uphill gradients. A masterful package of bike riding enhancements that across the two models will be excellentl news to the world's cyclists at all levels.
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RIDO: "Sitting comfortably on a bicycle is all about the effective dispersal and manipulation of the downward force of the rider's weight as it impacts on the saddle's surface, subtly shifting that pressure away from those sensitive and delicate perineal areas of the anatomy whilst offering a variety of sitting positions and rider-saddle contact points.
This is the RIDO saddle concept and it will totally rejuvenate and enhance your enjoyment of cycling."