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Chicago, July 28, 2010 (word count: 637)
The Basse-Normandie region, located on the shores of the English Channel in northwest France, will send a delegation to the 2010 World Equestrian Games in Lexington, Kentucky, from September 25 to October 10, 2010. The group of about 100 people - elected officials, French government representatives, heads of local equine and food companies, top Normandy chefs, tourism professionals, etc. - will be at the France-Normandy Pavilion. The WEG's expected 600,000 visitors will be able to take advantage of a unique opportunity to find out about or rediscover the strong points of the French region hosting the World Equestrian Games from August 17 to 31, 2014.
On Friday, October 8, the Basse-Normandie region will host "Normandy Night" at WEG 2010, a highlight of France’s presence in Lexington that will present a preview of the French games, bringing together athletes, organizing committee members, economic players, horse and tourism professionals and journalists. To download the Basse-Normandie at WEG 2010 press kit, please visit: https://reseaux.ubifrance.fr/
Kentucky will pass the torch to Basse-Normandie at the closing ceremony on October 10.
Basse-Normandie's 8,300 horse breeders, 10,000 births a year, 4,400 businesses and 10,000 jobs make it France’s leading horse-breeding region. Hosting over 1,000 competitions a year, it is one of the few parts of the world where galloping, trotting and equestrian sports are represented at the highest level. The equine industry is developing around four sites: Saint-Lô for breeding and raising sport horses, the Haras du Pin for training, tourism and equestrian events, Deauville for races and Caen for research and innovation. Basse-Normandie, a research leader, boasts a horse pathology institute, the only one of its kind in the world.
For 16 days, Normandy’s horse industry will be represented at WEG 2010 by:
• AGRIAL: food and agricultural cooperative that is branching out into horses - www.agrial.com
• EQUIDECLIC: websites and software - www.equideclic.fr
• EQUIP’HORSE:
• FREEJUMP SYSTEM: stirrup - www.freejumpsystem.com
• HD DIFFUSION: food, fodder and stable equipment - www.horse-diffusion.com
• LABOSPORT: laboratory that tests sports and recreational soils - www.labosport.com
• PARCOURS CONSEIL: consulting firm specializing in equestrian engineering - www.parcours-
• STH HIPAVIA: horse transport - www.sth-hipavia.com
• TECHNIBELT: stable equipment, floor and wall coverings, van protection equipment for equine veterinarians, customized metalwork - www.technibelt.com
The food industry is at the heart of Basse-Normandie's economic development. Over 20,000 people work in food-related businesses, making them among the region’s leading employers and its top industry. Exports account for 20% of sales, with Europe the main customer. Dairy products make up nearly half the exports, with meat, seafood, fruits, vegetables, intermediate food products (additives and flavors) and animal food accounting for most of the rest.
Normandy’s food industry will be represented at WEG 2010 by:
• LA BISCUITERIE DE L’ABBAYE: shortbread cookies and pancakes - www.biscuiterie-
• LA BISCUITERIE JEANNETTE: Madeleine - www.jeannette.fanavenue.com
• CALVADOS BOULARD: cider product (AOC Calvados, AOC Pays d’Auge Calvados, AOC Normandy applejack, AOC Pays d’auge cider and Crème de Calvados) - www.calvados-
• LES CHEVALIERS D’ARGOUGES:
• LE DOMAINE FAMILIAL DUPONT: cider product (Calvados, Cider, Givre, Pommeau, Crème de Calvados,…) - www.calvados-
• FRISSON NORMAND: cow milk into whole-milk ice cream and sorbet made of 60% fresh fruit, milk jam in six natural flavors, jellies and preserves made from local fruit – www.frisson-
• ISIGNY SAINTE MÈRE: cheese, fromage frais, butter, cream and powdered milk - www.isigny-ste-
• LE MANOIR DES ABEILLES: honey, hand-crafted cookies, gingerbread and candy - www.manoir-des-
Normandy will host many events in 2014, including the 70th anniversary celebration of D-Day, which heads of State and hundreds of thousands of visitors will attend, the end of the work to restore the maritime character of Mont-Saint-Michel and of course the World Equestrian Games.
Websites for more information:
Basse-Normandie Region: www.region-basse-
WEG 2014 in Normandy: www.normandie2014.com (in French only)
Normandy Tourism: www.normandie-
WEG 2010 in Lexington: www.alltechfeigames.com
For more information, please contact:
Basse-Normandie Region
Emmanuelle Tirilly, Press Attachée
Caroline Monnot, Press Attachée
Abbaye-aux-Dames
Pleace Reine Mathilde - BP 523
14035 Caen Cedex
FRANCE
Tel.: +33 2 31 06 98 85
E-mail: e.tirilly@crbn.fr or ca.monnot@crbn.fr
